While I’m at it (see my previous posting on my recent activities) I’d thought you might also be interested in a recent conversation on the use of social media in European and US corporations (MP3 file ~ 48MB) I’ve had with Tom Guarriello from the “True Talk Blog” (iTunes here).

I’m following Tom’s blog for more than a year now and I’m intrigued by the breadth, but at the same time depth of his postings ranging from Politics, Business over Design & Fashion, to Social Media.

However what fascinates me most is his playful yet still professional use of social media like audio and video sharing. accordingly Tom is creating regular video and audio podcasts on various topics on a regular basis.

On Monday this week we’ve been able to realise a long planned podcast on ‘Social Media in European and US Companies’ based on our practical and theoretical expertise. And as hoped and expected it has been fun and inspirational.

As a side effect again I’ve recognised that listening to your own musings after the recording has been done is a ‘Point of Truth (POT) experience. From this particular recording and on a meta level I’ve learned that I can still improve the scope I usually frame my thoughts in. As a non native speaker (& writer) I always want to make sure that my ideas reach the audience in the right (not to say ‘perfect’) way ;-) Unfortunately this sometimes goes to the disadvantage of coming to the point in a concise fashion say ‘delayed’. So some way to go ;-)

Anyway while (for sure ;-) we did not fully answer the question why in particular organisations with strong brands and fashion brands in particular have difficulties to articulate themselves on the web beyond their brand image we’ve identified several strategic areas that are worth digging deeper into.

After all what surprised me indeed has been Tom’s feedback that US companies are far less ahead of using the social web compared to European companies as I’ve imagined. A question that popped up and that attracted my attention as well has been: How much do Social Technologies affect the corporate as well as brand culture once an organisation has ‘dared’ to enter this field of communication? Any insights from you readers are more than welcome!

In any case have fun listening to our conversation and drop me a comment or email on what you’ve thought while listening :-)

Technorati Tags: house plans, Hus1, modern design, modern house

If it works, the next step is the fall of per-stream fees and download fees. Instead labels will see music consumption for what it really is - free marketing. Labels will compete to encourage song downloads and streams to move those songs up the charts, attracting premium advertisers, merchandise sales and sold out concerts."

What's interesting to see here is the role music has played as a glue to generate revenue for media companies, but the context of that revenue generation has changed over time.

+ The new Ripple table from Jason Phillips Design is a smooth and inviting design that is bound to be a conversational centrepiece.

+ Among the new designs from Switzerland's 366cm are the flapacked Fibonacci silicone lampshade by Alain Jost and the PVC Cheers coaster set designed by Vincent Schertenleib and Sergio Streun.

+ LXL is the new extendable walnut table from Salamander Designs that opens to any size between 71" and 84".

+ Axis, from Australia's Snack On Design, is a laser cut fruit dish that comes with a serving tray in a contrasting colour.

+ The Sale Tag for luggage identification by Antrepo is light-hearted way to spot your baggage on the carousel.

+ Atlason, a new design studio based in New York, introduces the Victoria Butler coat rack above, a seemingly random arrangement of dowels that has been put together in perfect order and is as glossy as a grand piano. The Victoria Butler is joined by the slipcast porcelain Bomb Vase below, like something out of a cartoon.

As the climate crisis mounts and Arctic icebergs slip away, polar bears are suffering starvation, population declines, and drowning as they must swim further and further to find food. Seeking to raise awareness for the endangered species’ plight, ADDI Concepts has taken wildlife preservation literally by designing a life-vest for displaced polar bears struggling to stay afloat as their homes sink into the sea.

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A big truck tractor was towing this entire 1200 square foot house balanced on two huge steel I-beams and a bunch of wheeled dollies. Progress was slow but steady as it inexorably moved toward its next incarnation. Just that morning it had departed its original home where it had been seasonal housing for migrant workers.

The owners of this seeming mirage had searched for just the right orphaned house to adopt as their own, lovingly place it on a new foundation, and refurbish it. Many houses would not be suitable for such a trip; generally only well-built wooden structures can withstand the stress of such a move. This house had all the qualities they were looking for: charm, integrity, and affordability. The entire cost of the house and having it moved was $10,000.

By the time they have it completely fixed up with new plumbing and electric service, an insulated stucco exterior, new energy-efficient windows, a metal roof, a completely rebuilt front porch, all of the interior walls resurfaced, and miscellaneous repairs, they estimate that the total cost of the project will be about $50,000, including the land. Not bad for what in most regards will be as good as new!

Of course new is not what they wanted; they bought this early twentieth century house (it's actual date of construction is unknown) precisely because of its special vintage quality. It reminds one of the owners of the house his grandmother lived in, with 9 foot ceilings, three smallish bedrooms, tongue and grooved fir flooring, cast-iron radiators, built-in cabinets, drawers and even ironing board, and the intangible quality of a by-gone era. They plan to retain the original floor plan intact, only altering a walk-in closet to become the mechanical room and turning a room off the kitchen into a dining space.

The house made the entire trip with just a few places where the plaster cracked in one corner, which is easily repaired. This is one very solidly-built house, made from the sort of fir that no longer can be bought. There was only one place under the kitchen sink that had suffered leak-induced rot over many years; everything else is as straight and true as any carpenter would want.

Another late twentieth century vintage home of about 800 square feet came from property leased from the Federal government and the house needed to be moved. With local help, the buyer of this little home added an additional room onto the original to comply with the homeowners' association square foot minimum. She has thoroughly enjoyed the process of remaking this simple cabin into her charming home, imbued with the wonderful quirky qualities that spring from her fanciful mind.

Once a house is moved it must comply with current plumbing and electrical codes, so these elements were completely redone. Most of the windows were replaced with second hand units that gave her just the views that she wanted. The exterior was resurfaced with rough-sawn lap siding and a new metal roof was installed. The original interior plastic paneling was replaced with sheetrock, and decorated with lots of natural wood trim. The whole feeling of the place is one of lovingly crafted touches wherever the eye lands. The new owner says, “I would much rather live in something recycled than buying something brand new which has no character. I let this house come together…it just evolved!”

Creating new life for old or abandoned houses has got be one of the most sustainable ways of making habitation. This is the ultimate form of recycling, where most of the basic components of a house are utilized intact instead of being tossed into a landfill or burned. There is a tremendous savings in the embodied energy of the house (in both materials and labor), so that all that needs to be done is to repair and polish the original dwelling to create a whole new life for it. Hoorah for these people who have the vision and willingness to take on these projects!

Hey, DMI seems to slightly open up towards the social web! Something I’ve tried to convince them on a while ago ;-)

Therefore under the lead of Scott Lerman they’ve set up a Ning where you can socialize and get in touch with other Design Management professionals across the globe that like to hang out at DMI conferences once in a while. Well done, DMI!

So in case you’re planning to attend the annual DMI conference in early October 2008 you should definitively join. Otherwise for lurking and networking join as well at: JoIN the REMIX >>>