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brands have nothing to learn from obama
11/13/2008, 16:41 | InfluxinsightsDespite the grandiose plans brands have for themselves and their desire to create culture, they can never and will never single-handedly have the power to incite true social movements.
Brands however much they would like to be, aren’t human beings, they are products that try very hard to relate and understand us. They cater to our needs and wants, but are by their nature abstract and not made of flesh and blood. The credo of C21st marketers might be to become more human, but it’s a stretch and the entity of the corporation is always a more desirable, more defensible, more convenient and a safer place to be.
Obama succeeded because of the power of his human journey, his humanity, his chance to make history and his ability to connect. People aspired to the hope and change he stood for and trusted him to deliver it. They were voting for a person who provided them with the hope they wanted at the time; a promise that things could be better.
Timing is everything and Obama only needed to do this once and seize the moment. He had to find a way to position himself on November 4th, 2008 as the change that people were looking for. Brands unfortunately don’t have the luxury of the short window of time, they don’t have just one zeitgeist moment to seize, but a multitude, because they have to sell 24/7/365.
The best brands are undeniable in their power to help define us, but they are transient, disposable and easily replaced. They are things, not people and there are limits to the impact they have on the breadth of our lives and our futures.
However, once every four years two people contest for the right to become the most powerful person in the world. These candidates have the news media of the world reporting on them every second of the day, which means they dominate mind share. No brand could ever come close to this level of dominance.
When it comes to voting, we chose the human being that best represents the way we feel. Sometimes this feeling is one of ambivalence, because our lives are under control, but there are rare occasions, and this year was one, when we seek a leader who we want to lead us to better, brighter, future.
Obama made history, he was the man chosen for the moment and lessons from his success are virtually impossible for brands to replicate.
Posted by Ed Cotton
the evolution of music-from mtv to myspace
11/08/2008, 18:35 | InfluxinsightsFast forward several decades to the emergence of MySpace as THE music brand and you see a radically different notion of the role of music. Music is given away and streamed, the value of this is to provide exposure and shared advertising revenue for bands and record companies. The money is not made in the music, but in the merchandise and concert ticket revenue.
As Techcrunch told us in October.
"But today the labels have all but given up on DRM, and users can now play virtually any song ever recorded on demand for free. MySpace has created the first ecosystem that has a shot of producing sustainable revenue streams for artists based on advertising, merchandise and concert sales.
If it works, the next step is the fall of per-stream fees and download fees. Instead labels will see music consumption for what it really is - free marketing. Labels will compete to encourage song downloads and streams to move those songs up the charts, attracting premium advertisers, merchandise sales and sold out concerts."
What's interesting to see here is the role music has played as a glue to generate revenue for media companies, but the context of that revenue generation has changed over time.
Apple became the next brand to exploit and dominate the music channel with iTunes and the iPod, but the software was always just there to sell the high margin hardware. iTunes has now being panned by the critics for not keeping up with the times and Apple has a few other heavyweight players including Nokia trying to take a big share of the hardware business.
Another player is MySpace, who came out of the gate in October with a relaunched music service that achieved incredible traction. Just a few DAYS after launch, the brand streamed one billion songs.
At the recent Web 2.0 conference there was all kinds of speculation about the potential for an MP3 player to be launched by MySpace.
However, this isn't really the game anymore.MySpace's core competence is all about community and from day one its community has been focused on music. This is something that can't easily be copied and Apple, Nokia and Sony will struggle to make this happen. The story here is not about an iPod rival from MySpace, but instead the arrival of MySpace as a formidable media player in the new world of music.
Posted by Ed Cotton
nokia- mobile phones are the new computers
11/07/2008, 13:37 | Influxinsights
Posted by Ed Cotton
a chair for the times
11/07/2008, 11:05 | InfluxinsightsHerman Miller took a long hard look at these problems and designed a chair with a positive impact on health. It's amazing to see a company take such an ambitious and rigorous approach to understanding and solving the needs of its users.
"Embody lets your body move and keeps you well supported, because your mind works best when you move freely and stress is minimized on your muscles, bones, and tissues. Blood circulates better, heart rate goes down, more oxygen flows to the brain, and there is no distracting discomfort or physical constraint. That's critical in our idea economy where innovation drives success and people get paid for their thoughts and creativity."
Better health= Better ideas- Very smart and it makes a nice pitch to CEOs and CFOs.
To get there, Herman-Miller talked and involved dozens of experts in fields of vision, biomechanics, physical therapy and ergonomics. These experts shared insights and helped develop prototypes.

Of course, the Embody is ahead of the curve environmentally, containing 45% recycled materials, no PVC and is 95% recylable.
Posted by Ed Cotton
kevin kelly- the next phase of the web
11/07/2008, 10:51 | InfluxinsightsHe takes us through what might happen in the next 6,500 days of the web.
Some highlights.
1. Not be anything like the web
2. Be a single machine- everything is connect to the same thing.We have one large machine with the web as its OS
3. The web will own every bit that's produced- if it's not part of the web, it will not count
4. Everything in our lives will be on this "machine"
5. The machine has and will have a global sense- see latest financial crisis
6. Move to the cloud
7. Be all about sharing- what can we do? what will the limits be?
8. Always be on- never off
9. Extreme dependence on this "machine" because it makes us smarter. Being off will feel like an amputation!
10. Lead us to continue to question- "Who are we?"
11. We will need to believe in the impossible
Posted by Ed Cotton
road rage at work
10/31/2008, 01:04 | InfluxinsightsWhat could companies do that are located in cities with tough commutes?
1. Encourage use of public transportation- if it works and is reliable
2. Build decompression chambers in the office
3. Create employee transportation systems- like Google's bus
4. Stress management advice- teach employees how to be less angry about their commutes
5. Yoga classes for commuters
It's not entirely surprising that road rage makes its way into the workplace, but I am sure very few companies pause for a moment to think about it and what it could be doing to their employees.
Posted by Ed Cotton
360 Winnett: Excavation
10/07/2008, 07:21 | MoCo Loco
We decided quite early in the process to excavate under our garage and take advantage of the 200 sqft that would have otherwise sat unused. I don't believe this is particularly common, but it's a relatively inexpensive way to maximize the space on a small lot. Our original intention was to use a product called Insul-Deck to support the garage floor, however we've since had to abandon this approach in favor of a straightforward concrete & rebar structural slab.
Best MoCo Objects This Week
10/06/2008, 21:13 | MoCo LocoAs of yesterday we've changed our weekly Meta MoCo survey post, we've split it into two parts; Best MoCo Architecture This Week (posted yesterday) and Best MoCo Objects This Week. Best MoCo Architecture This Week will be posted every weekend and Best MoCo Objects This Week will now be posted on Mondays.
+ Kithkin: Some rights reserved video at Designguide.tv, "a group of creative friends who form a platform to show and promote their work. Consumers are given the chance to purchase design instantly, either printing it out on their own printer or taking the file to a listed supplier for production.".

+ Core77's FreeDesigndom 2008 photo gallery, featuring images from the first edition of a new annual design and fashion event in the Netherlands.

+ Core77's London Design Week photo gallery, from the 6th edition of this highly regarded annual event.

+ Ilio's hanging bookwave book/magazine storage from their new 2009 collection. At Dezeen.

+ Viable London's Slat Shelves, "an alternative storage solution constructed entirely using rectangular section FSC pine.". At Dezeen.

+ Doshi Levien's Exhibition at Moroso USA at Cool Hunting, a collection that draws upon Indian culture for inspiration.

+ Patricia Urquiola's Purely Porcelain for Rosenthal at designboom, a new 'landscape' ceramics collection with a "pattern [that] is erratic, sometimes filling the form and at other times escaping".

+ Designband's Birdturf birdhouse design by Emilie Baltz and Ben Bearsch, "inspired by the act of throwing shoes over power lines (which is thought to be how gangs mark their 'turf')". Via design*sponge.

+ The Quooker boiling water tap, a child-proof kitchen appliance that dispenses boiling hot water instantly for tea, pasta, vegetables and more. Via Designlines.

+ The Vroom Solo built-in vacuum appliance, a "quick-cleaning tool for small clean-ups in kitchens, bathrooms, laundry rooms, mudrooms and other high traffic areas of the home, the Vroom is easily installed directly into the cabinetry of a room either as a stand alone vacuum appliance or as an accessory to a central vacuum system.". Via Appliancist.

+ Debbie Smyth's 'pins and threads' electrical pylons, "each point was plotted and measured to ensure that the pylons were illustrated accurately.". At matandme.
visible sound sewing machine by sounds butter
00/00/0000, 00:00 | designboom weblog, design related news, reviews and previews
the interactive design group sounds butter wanted to create a new way to make sound visible. while things
like equalizers and sub-titles already visualize sound, they sought to find a way to make sound physical.
using an old sewing machine as a basis, they conceptualized a prototype, which would take sound input
and convert it into a sound wave of thread on textile. the sewing machine is synonymous with producing
products in industry and thus served as a fitting analogy for the project.
http://www.soundsbutter.com


via infosthetics
The discussion continues
00/00/0000, 00:00 | David ReportThere has been a lot of reaction in the blogoshpere concerning our latest report called “5 Key Design Trends“. That’s fun, we like the discussion to continue and evolve. Below I’m posting a few of them. Check them out, they are all an interesting read.
Apartment therapy, Psfk, Home rejuvenation, Dexigner, Hi-id, Design Milk, Designophy, Mocoloco, Martin Koser, Trendbites, Desire to inspire, Live modern, Trendbird, Gems Sty, bwl zwei null, Frizzifrizzi, A ghost of daisies, Will it brand, Das Kulturmanagement blog, Addidea, Daidesignblog, Moneyfoxs, Foxerus, Yourtail, Daymoon design, Heyho, polymerclay daily, Docstoc, Design Latvia, Change the thought, Ffffound, Designcentre, Fav.or.it.
Andra bloggar om: design, trender, inspiration, kultur, framtid
Event: Open Web Asia 2008
00/00/0000, 00:00 | CScout TrendBlog
On October 14, 2008, in Seoul, Korea, the Open Web Asia 2008 conference will gather web industry leaders from across Asia, as well as the US and Europe. The day long event focuses on the theme of “The Social Web.” Speakers include Shusaku Maruko (General Manager, Corporate Strategy Department, FeliCa Networks,) Jean Min (Communications Director, Ohmynews,) Loic Le Meur (Founder and CEO, Seesmic.com,) Arthur Chang (VP of Sale, Alibab.com,) and Jason Calacanis (CEO Mahalo.) As well, Korean tech blogger, writer, and CScout consultant, Taewoo Danny Kim, will also speak.
The combination of executives, entrepreneurs, and venture capitalists is going to explore how social media is evolving on the international, regional, and country stage. The event is the first pan-Asian web technology industry conference of its kind.
Trend: Perkier Packaging
00/00/0000, 00:00 | CScout TrendBlogConsumer packaged goods makers enhance product designs with practical twists.
Always on the lookout for new ways to interest customers, packaging designers have found ways to enhance the pack’s contents, by using it to chill or make its contents more flavorful. No longer competing on aesthetics along, the new designs give customers a practical reason to opt for the packaging.
Cases
Fruit Stickles
Trying to help customers find new ways of getting their five a day in a less monotonous way, Fruit Stickles are skewers infused with a cinnamon or tropical flavor. The company has refrained from adding sugar to its recipe to attract a health-conscious customer base.Robero Cavalli for Coca Cola Light
Enhancing its contents in a fashion sense rather than a functional one, these limited edition Roberto Cavalli designs have been commissioned by Coca Cola Light (Diet Coke). 100,000 bottles of each animal print will be released, bringing a sense of exclusivity, fashion and collectability to a readily available commodity.Burn Energy Drink
Coke’s Burn Energy Drink, currently available in Europe, offers a can with a unique re-sealable top. A plastic cover can be twisted into place, with a design that is based upon the packaging of salt and other spices. With new energy drinks being constantly introduced, Coca Cola is adding special packing features to separate themselves from competitors.Kyo No Matcha
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the extra mile with its Kyo no Matcha. With a twist of the air-tight cap, 1.4 grams of traditional Kyoto matcha (high-grade green tea) is released into the mineral water below, creating a serving of fresh (yet instant) tea with no added chemicals or preservatives. At ¥5,280 ($52) for a case of 24, Kyo no Matcha is nearly twice the price of regular bottled teas, but certainly within the acceptable range for products billed as healthy and natural.
Trend Impact
These products may not revolutionize the food industry, but they could inspire new approaches to packaging, putting the customer in control of the final stage of preparation before the product is consumed. It’s also possible this trend could inspire food wraps infused with certain flavors or cling film that absorbs certain unpleasant odors or bacteria.
The Enertia House
00/00/0000, 00:00 | Green Home Building and Sustainable ArchitectureThe Mother Earth News editor said that these homes had been featured in their magazine before. They essentially provide two wooden shells for the home, one inside the other. She said that there was no mention in the article about the cost per square foot. She was wondering what I thought about the concept from the standpoint of sustainable architecture.
Here is my response:
Double envelope house designs have been around for several decades and they definitely offer some benefits, as well as raise some questions. Any house that takes advantage of the geothermal properties of the ground will be doing its inhabitants and the earth a good turn. This can take the form of earth-sheltering in general, or some clever system of circulating air like the Enertia concept; coupled with sensible passive solar design, it is possible to approach a "zero energy" home.
The concerns about their system that I have are: The use of wood as the primary building material is not generally sustainable in this day of lost forests. With the double envelope design, you are practically building two houses to end up with one. Relying on wood as a thermal mass material compromises the potential thermal performance because wood does not serve this function nearly as well as traditional masonry thermal mass materials. So, I guess what I am saying is that a more sustainable and less costly design can be accomplished in more traditional ways.
Clark Snell of www.thinkgreenbuilding.com wrote, "I spent five minutes looking over the web site, so these comments are only based at looking at marketing materials, i.e. they may be inaccurate. Ditto what has been said so far. A couple more “red flags:”
- Solid wood envelope. They seem to be using the old “mass enhanced R-value” argument for why solid wood walls perform well thermally. I think it’s well established that this is true only in very specific climatic situations. Touting solid southern yellow pine walls in comparison to solid white pine walls is like saying a Chevy Suburban gets better gas mileage than a Hummer…that’s not really a useful statistic.
- Energy without oil. The presentation intimates that this is a completely passive design. For example, no heating system is mentioned. That simply isn’t credible for most climates using the technology they are describing.
- Passive means local. You simply can’t create a design that relies heavily on passive techniques and generalize it across climates. In my area where we have high humidity, I’d wonder about this convective loop through the attic and basement, for example.
I could go on. I’m a passive design freak, so I’m all for the basic concepts they are dealing with. However, I don’t see anything really new here, but see marketing claims touting what they are doing as a major breakthrough and “the answer”. That always makes me nervous."
David Eisenberg, of www.dcat.net wrote, "After a skimming around their website, I see that they sell kits and their base prices don't include a lot of things - some of which are enumerated:
That's a pricey list of not includeds and notice they say nothing here and I saw nothing in my quick scan of the site about some really big and typical costs like excavation and foundations, below grade walls, or basement floor. They say this is a structural package but they don't mention all the things that are going to be extra that most people would expect in a house - plumbing, wiring, fixtures (electrical and plumbing), stove, etc. and especially that the solar PV and thermal water heating systems are not part of the package. It would be nice if they said right up front and clearly what they do and don't sell. And they should make it very clear that all the prices include only the factory labor, not the cost of actually assembling and finishing these structures.
But the biggest issue I have is that these are essentially double wall structures using an enormous amount of thick, milled lumber, which appears to use many times more wood than goes into a stick frame house. It would be interesting to see if they use more wood than a comparable log home. They'll likely be more energy efficient than a log home, but they'll use as much or more wood. Which raises all sorts of issues about the sustainability of this venture - beyond just the trees cut down - much bigger transportation, milling, probably kiln drying impacts as well. The concept is fine and likely works reasonably well in most climates. I'd need to see much more actual performance data and of course real cost data to be able to make any kind of realistic judgment of the viability of this concept as anything more than a niche market system. But between the costs which are going to be very high and the amount of materials going into one of these, calling it sustainable seems like a real stretch."
And finally, Jeff Judkoff of the National Renewable Energy Laboratory, wrote: "The concept of "Double Envelope" homes has been around since at least the 1970's. A number of them were built in the late 70's early 80's. Some variations of the concept were published in the Solar Home Book, by Bruce Anderson and Michael Riordan in 1976, Cheshire Books. Other publications in that time frame also showed the concept. The only truly new concept here is the notion that the resins in the wood behave as phase change storage materials. I have no idea if that is true, but I doubt it because the most common phase change is from a solid to a liquid, in which case the resins in their liquid phase would leak out creating a mess. That's not to rule out the possibility that some tree resins could go from a solid to semi-solid phase, or that they are encapsulated in the wood, I just don't know if they can, and would only be able to determine it through controlled scientific testing in a calorimetry chamber. Phase change storage can really be a big boost to the performance of many flavors of passively heated and cooled homes.
There are many ways to acheive highly efficient homes that more or less "heat and cool" themselves. Different approaches have different costs and will work better in some climates than in others. In Colorado, my lab, NREL, worked with Habitat for Humanity to create a net energy producing home. We used super insulation, passive solar tempering, ventilation heat recovery, engineered shading, solar hot water with a backup instantaneous water heater, compact flourescent lighting, and PV. We also have more than a years worth of detailed data to prove the performance of the home (it really was a net energy producer for the last year).
I saw no data to indicate how well the Enertia home actually performed from an energy perspective. Cost, energy performance, and comfort are the key criteria by which to evaluate such homes, and data is always better than arm waving, or catchy theories. Nothing beats the scientific method for objectively determining the value of an idea."
A Short History of Earthbag Building
00/00/0000, 00:00 | Green Home Building and Sustainable ArchitectureAt first natural materials such as burlap were used to manufacture the bags; more recently woven polypropylene has become the preferred material because of its superior strength. The burlap will actually last a bit longer if subjected to sunlight, but it will eventually rot if left damp, whereas polypropylene is unaffected by moisture.
Because of this history of military and flood control, the use of sandbags has generally been associated with the construction of temporary structures or barriers. Using sandbags to actually build houses or permanent structures has been a relatively recent innovation.
It was an Iranian-born architect named Nader Khalili who has popularized the notion of building permanent structures with bags filled with earthen materials. Actually his first concept was to fill the bags with moon dust! Attending a 1984 NASA symposium for brainstorming ways to build shelters on the moon, Khalili coupled the old sandbag idea with the ancient adobe dome and arch construction methods from his homeland in the
Khalili came up with a further refinement on this building concept on Earth: for a more permanent, shock-resistant structure, why not place strands of barbed wire between the courses of bags, thus unifying the shell into a more monolithic structure?
At first Khalili was filling his experimental bags with desert sand, but then he evolved his idea of “superadobe,” where bags or long tubes of polypropylene bag material would be filled with a moistened adobe soil that would dry into large adobe blocks. In this case the original bag material was merely the initial form and would not necessarily be an integral part of the eventual structure.
Soon after these first experiments, Khalili began publicizing his work through newspaper and magazine articles and conducting workshops and seminars on the techniques that he was perfecting. Many people who read about his work, visited his compound in
Among these “early adopters” were Joe Kennedy, Paulina Wojciechowska, Kaki Hunter and Doni Kiffmeyer, Akio Inoue, and Kelly Hart. I believe that it was Joe Kennedy who coined the more general term “earthbag” to suggest that the bag could contain a variety of earthen materials.
Paulina Wojciechowska was the first to write an entire book on the topic of earthbag building: Building with Earth: A Guide to Flexible-Form Earthbag Construction was published in 2001. This featured some of her early experiments done at Khalili’s CalEarth, along with several other case histories.
Akio Inoue, from
Kaki Hunter and Doni Kiffmeyer (a couple) became enamored with earthbag construction after studying with Khalili, and worked on a variety of projects, both for themselves and for clients. In 2004 they wrote and got published another book,
Kelly Hart (the author of this article) first began experimenting with earthbag building in 1997, after being exposed to the concept while producing his video program, A Sampler of Alternative Homes: Approaching Sustainable Architecture. He later documented his experience in actually building his own home in another program titled Building with Bags: How We Made Our Experimental Earthbag/Papercrete Home. Both of these programs are now available as DVD’s.
In the meantime, Nader Khalili was continuing the promotion of his “Superadobe” technique and eventually decided to patent the idea, which he obtained in the U. S. in 1999, using very general terms that cover using bags made of any material being filled with virtually any material, and combining these with barbed wired between the courses. While having made many public statements that this concept was his gift to humanity, he obviously wanted to capitalize on the potential economic reward.
Many of us who had been engaged in promoting earthbag building on our own were contacted by Khalili and asked to enter into contracts with him in order to continue our work. It didn’t take much research to discover that his patent could easily be disqualified because he had been publicizing his techniques through various media for at least four years before he even applied for his patent. Patent law clearly states that such publicity occurring prior to one year before the patent application would disqualify it for consideration.
So now the door is wide open for anyone to take this concept and run with it, and more people are doing so all the time, all over the world. While Khalili (and most of his students) have focused primarily on using the bags to form large adobe blocks, others have tried filling the bags with a variety of other materials, such as crushed volcanic rock, crushed coral, non-adobe soils, gravel, and rice hulls.
Earthbag building is unique among all other building technologies in that it can be either insulation or thermal mass, depending on what the bags are filled with. This is a very important distinction, because these characteristics of a wall greatly influence how comfortable, economical, and ecological any given system will be.
Safety is of prime concern with all building technologies, and much experimentation and testing has been done to establish guidelines for many ways of building. Khalili has established a relationship with the building department in
In 1995 dynamic and static load tests were performed on several prototypes for a planned
In 2006, at the request of Dr. Owen Geiger of the Geiger Research Institute of Sustainable Building, the Department of Civil and Mechanical Engineering of the U.S. Military Academy at
Despite the success of these tests, earthbag building concepts have yet to be incorporated into the International Residential Building Code. Obviously more enlightened acceptance of the demonstrated viability of earthbag building needs to occur!
It is difficult to know how many residences and other earthbag structures have been made at this point, probably hundreds if not thousands. Many of us have been promoting the technique for use as emergency shelters, and certainly some have been built for this reason. It is easy for folks to accept this way of building temporary shelters because it fits the historical model of sandbag use.
But many of us have also built substantial homes using earthbags, and in the process realized how truly versatile and sustainable the technique is. I wouldn’t be surprised if many of these earthbag homes are still standing long after their conventional counterparts built contemporaneously have disintegrated.
P&G’s Innovation Culture [del.icio.us]
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :links for 2008-08-29
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :-
Good case on how the idea of a 'Blue Ocean Strategy' can be applied: "The heart of a company’s business model should be game-changing innovation. This is not just the invention of new products and services, but the ability to systematically convert ideas into new offerings that alter the very context of the business."
links for 2008-09-02
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :-
For more than a year the use of illustrations in order to ideate and visualize innovation both in products and services has been part of my Design Management seminars.
While preparing for the international version of this seminar in Lucerne/CH in November this year together with my colleague Erik over from http://www.zilverinnovation.com I've been happily stumbling across Google's announcement to release a new G-branded browser built from scratch. However it wouldn't be Google if they would have chosen the ordinary road of explaining innovation with plain fact sheets. Instead they've chosen the format of a 'Comic' in order to illustrate the new approach and rich features of the web browser.
Thanks to Scott McCloud I do now have a new (and better) example of great use of illustrations for business purposes.
Explaining Innovation through Illustration: Google Chrome [del.icio.us]
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :links for 2008-09-11
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :-
This articles very nicely supports the new concept of my latest course I will be offering in Design Management this fall: Business Modell Visualization.
In my role as a Professor for Design Management I carefully monitor the development of skills design students show when they leave our faculty. Beside usually excellent hands-on skills in graphic, product, and communication design very often the graduates lack appropriate skills to integrate their thinking particularly into business contexts. However one of the most powerful skills design graduates (shal) have is to visualize their thinking and accordingly frame their ideas into powerful charts and illustrations that are easy to comprehend.
This NYTimes article concisely explains what kind of new approaches, tools, and web applications are out there only to be discovered and used.
Hookaboo Wall Hanger by Matt Carr
00/00/0000, 00:00 | FreshomeHookaboo is a discreet wall hanger that you can have in the hallway, bathroom, bedroom or anywhere you wish. This wall hanger has 4 pieces of metal hanger that fold up when are not used. Designed by Matt Carr, this wall hook is made from bamboo and is 34 cm wide, 8,5 cm hight and about 2 cm deep. For those of you interested in this product, you can purchase it from Bluebox ( Sweedish shop ).

a
MODERN DAYBEDS
00/00/0000, 00:00 | GAILE GUEVARA
MERIDIANI - belmondo dormeuse day bed available through SPENCER INTERIORS
Dimensions (86.47" x 34.25" x 30.7"H)
$4,772.00 CAD fabric category C

MAXALTO - #9950 Apta Collection day bed available through INFORM INTERIORS
Dimensions (78.75" x 29.5" x 25"H)
Pricing on this piece in fabric ranges from $4307 to $6164.
B&B and is net priced – which means the discount is already built in to the pricing.

CASSINA - MISS daybed available through ITALINTERIORS
DWR - Havana sofa bed available through DESIGN WITHIN REACH
Dimensions (88.5" x 39" 24.5" H Arm H 20.5" Seat H 13") $3,300 USD in oatmeal or brown.


Sourcing the perfect seating for home-office guests
MODERN Challenge: Dual-purpose design in single-room space.
When it comes to having an office / den that can also accommodate home visitors, there seems to be limited choices in comfort and style at an affordable value.
I'm working with a lovely couple of young professionals who have requested additional seating that can easily be converted into a bed in their office. When not being used as a guest room, the sofa bed could provide a place to sit down for casual business conversation while the other is sitting at the desk.
From what I’ve discovered, most pull-out sofa beds are rather uncomfortable. I also find it hard to convince a client to invest in a piece of furniture that is more gimmicky than functional. I always say that if you are choosing to add furniture to your collection, go for comfort and timeless style in small spaces.
MODERN Solution: Chaises and day beds that are classic, timeless, multi-functional (without the gimmicks), and most importantly – comfortable!
MODERN INTERIOR DESIGNER - PATRICIA GRAY
00/00/0000, 00:00 | GAILE GUEVARA



In my recent efforts to get back to blogging, Patricia's personal blog (at the top of a growing list of favorite design blogs) has renewed by own personal blogging energy. Here I share with you my interview with Patricia on her design views.
Interior Designer: Patricia Gray
Company: Patricia Gray Inc
Specialty: Interior Design, Furniture & Product Design, Project Management
Started: 1982
Background: Kwantlen College / Parsons School of Design - Paris, France
Current Location: Vancouver BC
INTERVIEW
- Out of all the cities in the world, why do you choose to work in Vancouver?
I was raised in Vancouver. It is my home.
- With respect to your work, what is it that you feel makes you successful? unique?
I feel successful when my clients fall in love with their homes. Unique when I am using my own designs not someone else’s.
- How do you like to approach design?
I like to start on the interior architecture of the space. I make sure the envelope is right then add in the furnishings, artwork and accessories.
- What inspires you?
I am inspired by beauty in all forms.
- What inspires your work?
My work is inspired by clients who have faith in the creative process and want me to design something that is unique for them.
- Who inspires you?
I am inspired by Albert Hadley, Michal Taylor who have been my Mentors since Design School and who I consider to be great Interior Design Icons, and recently I am inspired by Michael S. Smith for his brillance in interpreting the past in fresh and modern ways.
- What do you dislike and wish you could change about design in Vancouver? pet peeve?
I think we live in one of the greatest cities in North America. We have a contemporary, cosmopolitan design genre here that is totally unique to us. The only thing that I long for is to have more design resources available here.
- If there was one thing about your industry that you do that you could change, what would it be? ex. an interior, building, a product, process
I would change the way that Interior Designers are perceived. In European countries they celebrate Interior Designers and Architects and honor them for the contributions they are making.
- What do you feel you are contributing to the industry that is innovative and progressive?
I try to create designs for clients that are not trendy or fleeting, but that are unique and specifaclly suited to the architecture and to their specific life style requirements. That takes a lot of faith on the part of the clients and a willingness to follow through on all the details. I am very dedicated to Smart Design, Eco, Green and & Envioronmentally Friendly practices.
- Describe what your desk looks like (cluttered, heaps of magazines, bottle of Tylenol, etc.)
All that is on my desk is my laptop and the files that I am working on that day, and always fresh flowers.
- What do you need from your work environment in order to be productive?
Beauty, inspiring music, and my bulletin board where I post all my inspirations.
- Do you have a pet, what kind?
I have a 4 ½ lb Yorkshire Terrier named Nicole. She comes to work with me everyday and has her own business card: VP of Security. She is best VP of Security we have ever had. She guards the front door ferociously against couriers.
Thank You Patricia for sharing a little more about you. It is such a privilege to have personal insight from the talent behind the amazing designs we admire. To read more about Patricia , here are links to more interviews by some of the blogs I admire: Frankie of life in a venti cup and Vanessa of Turquise LA for LAapartmenttherapy
MODERN HOMES - MAJORCA + SINGAPORE + LONDON
00/00/0000, 00:00 | GAILE GUEVARA
Images provided by SHOOTFACTORY
View the complete inspiration library of images as a slideshow
Thanks to amazing blogs out there like one of my new favorites by Justin Anthony of materialicious he shares with readers his amazing sources on residential architecture, design, craftsmanship, materials and products. An excellent resource. Featured on one of his articles is an amazing company SHOOTFACTORY based out of the UK. "shootfactory is a full-service location agency, representing UK and international properties, studios and venues for TV, film, photo shoots, product launches and events. With over ten years’ international experience in our respective arenas of photography, styling, location management and production, we are committed to providing our location owners and clients with the best service, advice and support." Shootfactory is great option for clients to consider to turn their vacation properties into a source of income while not in use.
Here are a few examples of the many amazing interiors Shootfactory features. My top cities for modern inspiration MALORCA + SINGAPORE + LONDON.
MAJORCA - "Modern lifestyle studio in SE Mallorca (Majorca). Superb daylight. Open plan. Internal and external studio spaces. Props and lighting."

















MODERN FIREPLACE - SOLUS DECOR
00/00/0000, 00:00 | GAILE GUEVARA
Custom Concrete fireplace installation by Solus Decor, photography provided by Solus

"Block" Concrete surround display at Solus Decor Studio on 3rd

Concrete tile collection featured at current showroom location at 1445 Powell Street

New "Quadra" profile, a seamless single cast concrete surround that can be floor or wall mounted. I'm excited to see the collaboration between Solus Decor and Inform Interiors showcase this new concrete profile at the new Inform Interiors showroom located in Gastown.

Akihisa Hirata Architecture Office's House t
00/00/0000, 00:00 | FUTURE HOUSE NOWFinally, I saw something that sparked a little daydreaming again, which is really what I'm after. It's "House t" by Akihisa Hirata Architecture Office (HAO) of Tokyo, Japan. Of course, it's Japanese. Is there any place in the world that produces more unique, original, thought provoking houses than Japan? NO WAY!




The approach to a second story and the division of spaces in the home is totally different. I get lost just looking at the roof line and the placement of the windows. It's bright, clean and sculptural in a way that only Japanese houses are.
Via Things Magazine (October 3rd, 2007)
Image credits - HAO site
Blog Action Day
00/00/0000, 00:00 | FUTURE HOUSE NOWFirst of all, why do I often post about green homes, even when my site is not purely focused on green issues? Well, for starters, green makes a lot of practical sense. It's laughable how much emphasis we put on greening our cars when we spend way more energy in our houses. It should be obvious every week when we take out the trash that our homes are the epicenter of our consumption habits. And I care about my family's health. I want them to live in a safe household environment, not one that is riddled with toxins and allergens.
Second, green isn't that hard to do anymore. You don't have to live in an Earthship made of tires pounded full of dirt, and old aluminum cans to be green (though that's pretty cool if you ask me). You also don't have to be an eco-warrior living off the grid in Northern California, growing all your own food and living off $10,000 worth of yearly organic produce sales. I guess what I mean is that being "green" isn't really an extreme lifestyle choice, it's part of everyday life for everyday people all over the USA. We have to stop treating green as extreme. Frankly, I think that alienates more people than it attracts. That's why I try not to overplay my green views, just as I don't downplay them either. To me, the important thing is that we're all constantly raising our awareness and incorporating green practices in our lives one little step at a time.
There are so many good ways to green any home, any style, old or new, anywhere. How about more efficient appliances, compact fluorescent light bulbs, better insulation, and low-VOC paints? These are pretty easy things that can make a big difference. How about not using those toxic cleaners in your kitchen and bathroom? Use good ol' white vinegar - it works great and is non-toxic. Inexpensive too. And great technology is here, with real strides in renewable energy being made every day. The reasons for not taking advantage of better technology for greener homes are becoming fewer and fewer. We're pretty much at the point where going green isn't about making tough choices, it's about making smart choices. The difference now isn't as much about toughness as it is about awareness.
I like to show interesting modern homes, and some of them are not particularly green. But lots of them are, in lots of different ways. Some are green just because they are compact. Some are green because they have a broad sheltering roof and good insulation. Some are green becaues they make good use of recycled materials, or new materials like steel framing that will last a long, long time without a lot of costly maintenance, and that can be recycled someday if need be. Maybe they aren't all perfect, but we can learn something from them. My site is about ideas. Some of the good ideas I like to show are about environmentally friendly homes, and some of the ideas are about other things. They're not mutually exclusive. And we have to stop thinking in those terms. Green fits with modern because they are both about good design. Good design has logic, economy and beauty all rolled into one. I see green as a part of that, not a whole unto itself.
Don't get me wrong, I don't take green for granted. I accept green as a matter of fact. That's how it should be - a natural part of life, not a radical philosophy. I view the recent mainstreaming of green as a sign that we've finally turned the corner. It won't be long now before we build the momentum to make lasting positive change. The challenges are real, but humanity, in spite of itself, is a problem solving species. We can do it.
Letters from Sweden - the foundation
00/00/0000, 00:00 | LamiDesign Modern House Plan BlogOne issue we have not examined as we looked at the fabrication of houses in the factory is the foundation work that goes on in advance of the arrival of the house. The Swedes are using some innovative products for foundations as well, products that make there status quo houses much more energy efficient than ours here in the States.

New houses in Sweden are primarily built on slabs, partly because its expedient, but also because its naturally the best way to have in floor radiant heating. In a cold climate this is the only way to use a slab otherwise your slab will feel cold and uncomfortable. But a slab in a cold climate must be insulated from the elements or it will throw heat out its edges. There are typically two strategies to isolate your slab from the cold.
The first strategy is to make an insulation break between the slab and the foundation wall. This is typically done with a narrow insulation layer. In order to place this between the slab and wall the two structures have to be built in separate operations. First the wall, insulation break, and then the slab is poured inside the walls. Two steps.
The second strategy is to insulate the outside edge of the slab. This allows you to pour the slab and foundation wall in a single step, but you have to return and install insulation around the perimeter. Thats not the end of it though. This insulation is of course very vulnerable to damage. Its a soft material and it is right at grade, so it must be protected by something tough, usually the best choice is a cement board product. The insulation and protection board creates at best a second step.
Ok, what are the Swedes doing. First of all they are not building deep foundations. All buildings in cold climates should be founded on soils below the frost line. How do the Swedes avoid this then. I''ve not seen photos of their entire site prep sequence but they appear to be setting slabs on stone beds which may reach below frost, and prevent soil expansion if frozen. Furthermore they are building on slabs insulated at the perimeter which allows the radiant slab heating system to warm the earth below the center of the slab which prevents soils below the foundation from freezing and heaving. So sudd








