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brands have nothing to learn from obama
11/13/2008, 16:41 | InfluxinsightsDespite the grandiose plans brands have for themselves and their desire to create culture, they can never and will never single-handedly have the power to incite true social movements.
Brands however much they would like to be, aren’t human beings, they are products that try very hard to relate and understand us. They cater to our needs and wants, but are by their nature abstract and not made of flesh and blood. The credo of C21st marketers might be to become more human, but it’s a stretch and the entity of the corporation is always a more desirable, more defensible, more convenient and a safer place to be.
Obama succeeded because of the power of his human journey, his humanity, his chance to make history and his ability to connect. People aspired to the hope and change he stood for and trusted him to deliver it. They were voting for a person who provided them with the hope they wanted at the time; a promise that things could be better.
Timing is everything and Obama only needed to do this once and seize the moment. He had to find a way to position himself on November 4th, 2008 as the change that people were looking for. Brands unfortunately don’t have the luxury of the short window of time, they don’t have just one zeitgeist moment to seize, but a multitude, because they have to sell 24/7/365.
The best brands are undeniable in their power to help define us, but they are transient, disposable and easily replaced. They are things, not people and there are limits to the impact they have on the breadth of our lives and our futures.
However, once every four years two people contest for the right to become the most powerful person in the world. These candidates have the news media of the world reporting on them every second of the day, which means they dominate mind share. No brand could ever come close to this level of dominance.
When it comes to voting, we chose the human being that best represents the way we feel. Sometimes this feeling is one of ambivalence, because our lives are under control, but there are rare occasions, and this year was one, when we seek a leader who we want to lead us to better, brighter, future.
Obama made history, he was the man chosen for the moment and lessons from his success are virtually impossible for brands to replicate.
Posted by Ed Cotton
nokia- mobile phones are the new computers
11/07/2008, 13:37 | Influxinsights
Posted by Ed Cotton
Best MoCo Objects This Week
10/06/2008, 21:13 | MoCo LocoAs of yesterday we've changed our weekly Meta MoCo survey post, we've split it into two parts; Best MoCo Architecture This Week (posted yesterday) and Best MoCo Objects This Week. Best MoCo Architecture This Week will be posted every weekend and Best MoCo Objects This Week will now be posted on Mondays.
+ Kithkin: Some rights reserved video at Designguide.tv, "a group of creative friends who form a platform to show and promote their work. Consumers are given the chance to purchase design instantly, either printing it out on their own printer or taking the file to a listed supplier for production.".

+ Core77's FreeDesigndom 2008 photo gallery, featuring images from the first edition of a new annual design and fashion event in the Netherlands.

+ Core77's London Design Week photo gallery, from the 6th edition of this highly regarded annual event.

+ Ilio's hanging bookwave book/magazine storage from their new 2009 collection. At Dezeen.

+ Viable London's Slat Shelves, "an alternative storage solution constructed entirely using rectangular section FSC pine.". At Dezeen.

+ Doshi Levien's Exhibition at Moroso USA at Cool Hunting, a collection that draws upon Indian culture for inspiration.

+ Patricia Urquiola's Purely Porcelain for Rosenthal at designboom, a new 'landscape' ceramics collection with a "pattern [that] is erratic, sometimes filling the form and at other times escaping".

+ Designband's Birdturf birdhouse design by Emilie Baltz and Ben Bearsch, "inspired by the act of throwing shoes over power lines (which is thought to be how gangs mark their 'turf')". Via design*sponge.

+ The Quooker boiling water tap, a child-proof kitchen appliance that dispenses boiling hot water instantly for tea, pasta, vegetables and more. Via Designlines.

+ The Vroom Solo built-in vacuum appliance, a "quick-cleaning tool for small clean-ups in kitchens, bathrooms, laundry rooms, mudrooms and other high traffic areas of the home, the Vroom is easily installed directly into the cabinetry of a room either as a stand alone vacuum appliance or as an accessory to a central vacuum system.". Via Appliancist.

+ Debbie Smyth's 'pins and threads' electrical pylons, "each point was plotted and measured to ensure that the pylons were illustrated accurately.". At matandme.
visible sound sewing machine by sounds butter
00/00/0000, 00:00 | designboom weblog, design related news, reviews and previews
the interactive design group sounds butter wanted to create a new way to make sound visible. while things
like equalizers and sub-titles already visualize sound, they sought to find a way to make sound physical.
using an old sewing machine as a basis, they conceptualized a prototype, which would take sound input
and convert it into a sound wave of thread on textile. the sewing machine is synonymous with producing
products in industry and thus served as a fitting analogy for the project.
http://www.soundsbutter.com


via infosthetics
Event: Open Web Asia 2008
00/00/0000, 00:00 | CScout TrendBlog
On October 14, 2008, in Seoul, Korea, the Open Web Asia 2008 conference will gather web industry leaders from across Asia, as well as the US and Europe. The day long event focuses on the theme of “The Social Web.” Speakers include Shusaku Maruko (General Manager, Corporate Strategy Department, FeliCa Networks,) Jean Min (Communications Director, Ohmynews,) Loic Le Meur (Founder and CEO, Seesmic.com,) Arthur Chang (VP of Sale, Alibab.com,) and Jason Calacanis (CEO Mahalo.) As well, Korean tech blogger, writer, and CScout consultant, Taewoo Danny Kim, will also speak.
The combination of executives, entrepreneurs, and venture capitalists is going to explore how social media is evolving on the international, regional, and country stage. The event is the first pan-Asian web technology industry conference of its kind.
Trend: Perkier Packaging
00/00/0000, 00:00 | CScout TrendBlogConsumer packaged goods makers enhance product designs with practical twists.
Always on the lookout for new ways to interest customers, packaging designers have found ways to enhance the pack’s contents, by using it to chill or make its contents more flavorful. No longer competing on aesthetics along, the new designs give customers a practical reason to opt for the packaging.
Cases
Fruit Stickles
Trying to help customers find new ways of getting their five a day in a less monotonous way, Fruit Stickles are skewers infused with a cinnamon or tropical flavor. The company has refrained from adding sugar to its recipe to attract a health-conscious customer base.Robero Cavalli for Coca Cola Light
Enhancing its contents in a fashion sense rather than a functional one, these limited edition Roberto Cavalli designs have been commissioned by Coca Cola Light (Diet Coke). 100,000 bottles of each animal print will be released, bringing a sense of exclusivity, fashion and collectability to a readily available commodity.Burn Energy Drink
Coke’s Burn Energy Drink, currently available in Europe, offers a can with a unique re-sealable top. A plastic cover can be twisted into place, with a design that is based upon the packaging of salt and other spices. With new energy drinks being constantly introduced, Coca Cola is adding special packing features to separate themselves from competitors.Kyo No Matcha
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the extra mile with its Kyo no Matcha. With a twist of the air-tight cap, 1.4 grams of traditional Kyoto matcha (high-grade green tea) is released into the mineral water below, creating a serving of fresh (yet instant) tea with no added chemicals or preservatives. At ¥5,280 ($52) for a case of 24, Kyo no Matcha is nearly twice the price of regular bottled teas, but certainly within the acceptable range for products billed as healthy and natural.
Trend Impact
These products may not revolutionize the food industry, but they could inspire new approaches to packaging, putting the customer in control of the final stage of preparation before the product is consumed. It’s also possible this trend could inspire food wraps infused with certain flavors or cling film that absorbs certain unpleasant odors or bacteria.
P&G’s Innovation Culture [del.icio.us]
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :links for 2008-08-29
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :-
Good case on how the idea of a 'Blue Ocean Strategy' can be applied: "The heart of a company’s business model should be game-changing innovation. This is not just the invention of new products and services, but the ability to systematically convert ideas into new offerings that alter the very context of the business."
links for 2008-09-02
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :-
For more than a year the use of illustrations in order to ideate and visualize innovation both in products and services has been part of my Design Management seminars.
While preparing for the international version of this seminar in Lucerne/CH in November this year together with my colleague Erik over from http://www.zilverinnovation.com I've been happily stumbling across Google's announcement to release a new G-branded browser built from scratch. However it wouldn't be Google if they would have chosen the ordinary road of explaining innovation with plain fact sheets. Instead they've chosen the format of a 'Comic' in order to illustrate the new approach and rich features of the web browser.
Thanks to Scott McCloud I do now have a new (and better) example of great use of illustrations for business purposes.
Explaining Innovation through Illustration: Google Chrome [del.icio.us]
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :MODERN HOMES - MAJORCA + SINGAPORE + LONDON
00/00/0000, 00:00 | GAILE GUEVARA
Images provided by SHOOTFACTORY
View the complete inspiration library of images as a slideshow
Thanks to amazing blogs out there like one of my new favorites by Justin Anthony of materialicious he shares with readers his amazing sources on residential architecture, design, craftsmanship, materials and products. An excellent resource. Featured on one of his articles is an amazing company SHOOTFACTORY based out of the UK. "shootfactory is a full-service location agency, representing UK and international properties, studios and venues for TV, film, photo shoots, product launches and events. With over ten years’ international experience in our respective arenas of photography, styling, location management and production, we are committed to providing our location owners and clients with the best service, advice and support." Shootfactory is great option for clients to consider to turn their vacation properties into a source of income while not in use.
Here are a few examples of the many amazing interiors Shootfactory features. My top cities for modern inspiration MALORCA + SINGAPORE + LONDON.
MAJORCA - "Modern lifestyle studio in SE Mallorca (Majorca). Superb daylight. Open plan. Internal and external studio spaces. Props and lighting."

















Letters from Sweden - the foundation
00/00/0000, 00:00 | LamiDesign Modern House Plan BlogOne issue we have not examined as we looked at the fabrication of houses in the factory is the foundation work that goes on in advance of the arrival of the house. The Swedes are using some innovative products for foundations as well, products that make there status quo houses much more energy efficient than ours here in the States.

New houses in Sweden are primarily built on slabs, partly because its expedient, but also because its naturally the best way to have in floor radiant heating. In a cold climate this is the only way to use a slab otherwise your slab will feel cold and uncomfortable. But a slab in a cold climate must be insulated from the elements or it will throw heat out its edges. There are typically two strategies to isolate your slab from the cold.
The first strategy is to make an insulation break between the slab and the foundation wall. This is typically done with a narrow insulation layer. In order to place this between the slab and wall the two structures have to be built in separate operations. First the wall, insulation break, and then the slab is poured inside the walls. Two steps.
The second strategy is to insulate the outside edge of the slab. This allows you to pour the slab and foundation wall in a single step, but you have to return and install insulation around the perimeter. Thats not the end of it though. This insulation is of course very vulnerable to damage. Its a soft material and it is right at grade, so it must be protected by something tough, usually the best choice is a cement board product. The insulation and protection board creates at best a second step.
Ok, what are the Swedes doing. First of all they are not building deep foundations. All buildings in cold climates should be founded on soils below the frost line. How do the Swedes avoid this then. I''ve not seen photos of their entire site prep sequence but they appear to be setting slabs on stone beds which may reach below frost, and prevent soil expansion if frozen. Furthermore they are building on slabs insulated at the perimeter which allows the radiant slab heating system to warm the earth below the center of the slab which prevents soils below the foundation from freezing and heaving. So suddenly they have eliminated the foundation wall and only need to build the slab on grade. A great savings in time, effort, and expense. Ok, but they still end up with the slab insulation issues described above. No. They use a foam formwork that forms the perimeter of the slab, and insulates it at the same time. And this foam formwork is coated with a tough cement finish coating that protects the foam and prevents it from being damaged. Even more important, its one step.

Laying out the slab - corner pieces are place first.

Ready for the pour, edge forms, wire mesh, plumbing, and heating loops all in place.

The slab poured. Once cured its ready to receive the prefab house.
Here is an example of a Swedish manufacturer of these foam forms:
Previously:
Letters from Sweden - deliver and set
Letters from Sweden - plumbing the prefab
Letters from Sweden - wiring zen
Letters from Sweden - a windows tale
Letters from Sweden - panel building in Sweden vs the USA
Letters from Sweden - Europe is different, Sweden is not, sort of..
Letters from Sweden - land of modern, land of prefab
Letters from Sweden - conversations with an expatriate builder
Technorati Tags: modern design, modern house, prefab house
links for 2008-08-11 [delicious.com]
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :-
More and more I find that simple, clear & intenlligently designed concepts are the most convincing ones in our world of increasingly plurivalent and confusing messages: I'll make it all white!
B_E_E | New Zealand | Branding Cleaning Products [del.icio.us]
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :Is there a Designer in the (Mo)House?
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :I should share some snippets from last Friday when I’ve joined several of my peers in The Hague, NL. However please allow for some digesting of my impressions and thoughts! I will write a follow up for sure ;-)
After all what we’ve touched in our panel discussion as well as during the ‘after show’ talks has been (amongst others) the question how to best enter the ‘Design Management Sphere’. From regular email conversations as well as face2face talks this seems to be an urgent question in particular for fresh (design) graduates.
What I usually respond (and this is not meant as ‘fobbing off’) is that independent from their focus of study (let it be design or business administration just to name the two most dominant ones) graduates should try to gain as many and rich experiences in their field of profession as possible. This enables them to comprehensively explore the pros and cons of the field and will help them to render more precisely which domain of the Design Management sphere they are most interested in: Digital, Brand, Corporate, Industrial, Consumer, Services, just to name a few.
Ultimately and this is what I truly believe in: Design Management to a large degree is to a large degree nurtured by the application of (for sure!) cross-disciplinary experiences and skills that tend to rather grow over time. This does however not mean that undergraduate BA & MA programmes in Design Management are not useful. This is however a different discussion to be discussed at another time.
So, for those of you who are seeking for these cross-disciplinary experiences delivered in a highly condensed format you might want to have a look at the MoHo Website. Here’s a snippet from their vision statement:
“Innovation is hampered by a myriad of factors in today’s globalised world. The lack of communication between knowledge centers such as engineering, marketing and design in companies, creates distortions and miscomprehensions between people that heavily penalize the innovation process.
These problems are further amplified if economic reality is brought into the picture. Too many products have been ‘invented’ in the past with little or no potential for economic success. ‘Inventors’ very easily forget the importance of market reality.”
Unfortunately I haven’t been aware of this initiative and hopefully they will share some of the findings publicly soon!
Side note:
These are the facts & figures of the event I do miss more designers here for sure:
# 7 days in Palo Alto
# June 1 - June 8
# 1 house
# 16 partners
# 15 endorsements
# 15 engineering students
# 3 design students
# 15 business students
# 10 social entrepreneurs
# 10 artists
# 5 venture capitalists
# 2 design professors
# 3 business professors
MODERN FURNITURE: 2MODERN BLOG
00/00/0000, 00:00 | GAILE GUEVARA
MODERN FURNITURE - COOL SWIVEL CHAIRS (to see full article go to 2modern)

Luxy italy | big jim
31.5" wide x 32.28" high, seat height: 16.53"
for version with swivel auto return and polished aluminum base
$1,525.00 available through SPENCER INTERIORS
MODERN LOUNGE CHAIR re-inventing the bean bag chair


Available through Ligne Roset, Livingspace Interiors Vancouver
MODERN DAYBEDS - Frigerio Italy (to see full article go to 2modern)


Frigerio Italy | cooper wings daybed 90 cm
35.43" x 59.84" x 26.77"/34.25" high, seat height: 13.77"
$5,685.00 in fabric Cat Lusso available through SPENCER INTERIORS
MODERN FURNITURE - SPAIN (to see full article go to 2modern)
The "holy day" lounge chair from Vicarbe Spain designed by Jean-Marie Massaud is the perfect modern alternative to the the commonly used Barcelona Chair.
(27.5"W x 30.3"D x 26.4"H) $2,179.00 CAD from Spencer Interiors.
MODERN DAYBEDS - still sourcing (to see full article go to 2modern)

40.5"D x 80.5"W in category C fabric, includes 3 back cushions40.5"D x 80.5"W in category C fabric, includes 3 back cushions. Still in the process of sourcing a modern daybed that is comfortable to sleep on, timeless in style and at of good value to meeting our budget . A great option is the modern clean lines of the "BENSEN sleeper sofa" designed by Niels Bensen and available through INFORM INTERIORS.
MODERN CONCRETE - SOLUS DECOR
00/00/0000, 00:00 | GAILE GUEVARA
Concrete "Firebowl" - $4,200.00 CAD with fire
Solus Handcast Concrete Decor Goes “Outdoor” For Spring - (thanks Lindsey for the info!)
Solus Decor Inc, a Vancouver, Canada-based firm that designs and manufactures precast concrete home decor products, has been creating fireplace mantels, tiles, site furnishings and custom pieces since 1997. This spring, Solus is launching a new collection of planters, vessels and site furnishings under the banner “Solus Outdoor.” The line is highlighted by an outdoor fire feature called the Hemi Firebowl, and the Grate Bench, a 2007 selection for New York’s Haute Green, “the best in sustainable design for the contemporary home”.

Concrete "Hemi Bowl" - $1,800.00 CAD
The Outdoor line was created as a response to a dearth in modern four-season outdoor furnishings and is the result of four years of experimentation and refinement. All the pieces in the collection are cast in high performance concrete: formulations that are up to five times stronger and more durable than typical concrete. This state-of-the-art material gives the pieces their uniquely contemporary look and also allows them to withstand harsh Canadian winters without “weathering ugly.” Unlike other materials used for outdoor furniture, high-performance concrete requires no maintenance and is not adversely affected by UV rays and dampness.

The Litha - Plank Bench $1,800 CAD

The Litha - Grate Bench $2,200 CAD
The benches and planters in the collection utilize Solus’ Litho, an ultra high-performance concrete with a compressive strength in excess of 20,000 psi (140 MPa+). This has allowed the Solus design team to push the boundaries of what was previously possible, with pieces that are unexpectedly thin and detailing that is refined crispness. Further, all pieces in the Outdoor line employ post-industrial recycled content in their formulations which not only helps to reduce the environmental impact of the products, but also enhances the concrete’s performance characteristics.
The spring line-up includes the Hemi Firebowl, Box Planters in two sizes, the multi-use Hemi 36 vessel, and two modern garden benches. All are available in a range of architectural colours and can be shipped across North America. The Solus Outdoor collection will be displayed at IDS West at the Vancouver Convention and Exhibition Centre, May 19-22, 2008, Booth 705.
Solus Decor was founded in 1997 in a small garage in North Vancouver by two Fine Arts graduates from the University of British Columbia. Solus continues to manufacture all of its products in Vancouver, but has grown into a 15,000 square foot facility and showroom with a dedicated 18-person staff.


The Box Planters:
Trough $1,100.00 CAD or Cube $400.00 CAD
Find out more at SOLUS DECOR. If you would like more information on this topic, or to schedule an interview with Khai Foo, please contact Solus at 604.255.2472, toll-free at 1.877.255.3146 or email: khai.foo@solusdecor.com
Building with Shipping Containers
00/00/0000, 00:00 | Green Home Building and Sustainable Architecture
According to David Cross of www.sgblocks.com, "a container has 8000 lbs of steel which takes 8000 kwh of energy to melt down and make new beams etc... Our process of modifying that entire 8000 lbs of steel into a "higher and better use" only takes 400 kwh of electrical energy (or 5%). Granted it takes a bit more "muscle" but we call this Value-Cycling which we feel is that next step up from Re-cycling."
Each container measures 8 feet wide by 40 feet long by 9 feet tall. SG Blocks sells the finished structural systems (also called SG Blocks) for $9,000 to $11,000 per unit. The finished units have one or two walls removed and include the necessary support columns and beam enhancements.
According to KPFF Consulting, a structural engineering firm in St. Louis with extensive experience working with shipping containers, the units are stronger than conventional house framing because of their resistance to "lateral loads" -- those seen in hurricanes and earthquakes -- and because steel is basically welded to steel. The roof is strong enough to support the extra weight of a green roof — which has vegetation growing on it — if the owner should want it.
As for their energy efficiency, they claim that when the appropriate coatings are installed, the envelope reflects about 95 percent of outside radiation, resists the loss of interior heat, provides an excellent air infiltration barrier and does not allow water to migrate in.
One idea that has occurred to me is that this system might benefit from the use of SIP's (Structural Insulated Panels) for the roofs, rather that standard truss framing. SIP's are very well insulated, install quickly, and use much less wood than convention roofs.
Shipping containers are self-supporting with beams and stout, marine-grade plywood flooring already in place, thereby eliminating time and labor during the home-building process. Cross said construction costs are comparable to those in conventional building. Four to seven units are used in a typical home, he said.
Instead of nailing the siding they use "Super Therm", a ceramic paint made by Superior Products of Minnesota; it can be used as a paint, an adhesive, an insulator, a fireproofing material and an acoustic barrier. With this ceramic paint, they claim the insulation capacity is equal to a conventional house.
Adam Kalkin, of www.architectureandhygiene.com , has also become enamored with shipping containers as an architectural solution. The idea to do something with shipping containers came to Kalkin, a New Jersey resident, when driving to New York City, where he saw sky-high stacks of the unused cargo containers in the shipyards he passed.
"The cargo containers, with a life span of about 20 years when used for their original purpose, have an “infinite life span” when stationary and properly maintained," Kalkin says. “To me they are like a treasured antique: they may not be inherently valuable, but the history and the storytelling add value.”
Environmentalists have embraced the design, applauding the recycling inherent to Kalkin's designs. And advocates for affordable-housing like the design, since according to Kalkin, "the total cost of a house—between $150,000 and $175,000 after the buyer settles upon the various options—works out to be between $73 and $90 per square foot, about half the cost of the conventional $200 per square foot for reasonable quality, new construction in the Northeast.”
Kalkin has recently opened a factory—“a hangar at a little airport in New Jersey”—to manufacture Quik Houses. “There are a lot of elbows flying in this process, and this is the best way to protect the quality of the house, to keep the accounting transparent, and to make sure I am not unwittingly responsible for heinous crimes to the built environment.” Once the factory is fully functional, Kalkin plans to export many of his products, commenting that “the possibilities of working on a world scale are exciting.”
Twenty-one thousand containers hit American shores every day of the year. Containers can be shipped to the interior of the country via trains and trucks. Shipping containers are like Lego toys and the modules can be assembled in thousands of ways.
In general it is a good thing to recycle materials that otherwise have no further use for their intended purpose, and this is true here. As for whether one can make a comfortable house out of these metal boxes, the biggest question is: insulation...it is essential, but there are many ways to insulate these containers, so this is not a big concern. Another concern that many people would have is whether a metal box would have adverse health effects because of EMF (electro-magnetic frequencies) generation or propagation. Some people are sensitive to these while others are not.
There is no doubt that these containers can be used to fabricate very strong shells that would withstand substantial abuse from the ravages of nature.Thermoplan and Zeigel Blocks
00/00/0000, 00:00 | Green Home Building and Sustainable Architecture
There is a manufactured building system that has been gaining popularity in Europe for several years called Thermoplan or Zeigel Blocks. While I have no personal experience with this technology, I can readily see its many advantages. As far as I know this system has not made its way across the ocean to North America. From what I can gather from the websites (referenced below), here are some of the advantages:
Thermoplan or Zeigel Blocks are fired clay blocks which use about 1/3 less energy to make compared to concrete blocks, and about 2/3 less CO2. They are fast, simple and ideal for a self builder to use. About 50% of German homes are made this way and the technology is spreading to other areas of Europe.
Thermoplan systems use Ziegel blocks with a thin bed of mortar, to provide a breathing wall construction system. When combined with woodfibre board they can form a thermally and acoustically high performance shell. The Ziegel blocks come as part of a full load-bearing external and internal wall masonry system, and combine high thermal performance with robustness, speed of build and a breathing wall design.
Because of all the trapped air and the thickness of the walls, these blocks provide reasonable insulation, while at the same time do provide some degree of interior thermal mass for maintaining constant interior temperatures. This is an unusual combination of these two factors in a single wall system.
See www.burdensenvironmental.com or www.natural-building.co.uk for information for this innovative system.California's Green Building Code
00/00/0000, 00:00 | Green Home Building and Sustainable ArchitectureThese new codes include basic passive solar mandates: "When site and location permit, orient the building with the long sides facing north and south. Provide exterior shade for south-facing windows during the peak cooling season. Provide vertical shading against direct solar gain and glare due to low altitude sun angles for east- and west-facing windows."
For renewable energy, the codes says, "Use on-site renewable energy sources such as solar, wind, geothermal, low-impact hydro, biomass and bio-gas for at least 1% of the electric power."
For water conservation, the code says, "A schedule of plumbing fixtures and fixture fittings will reduce the overall use of potable water within the building by 20%, and provide water efficient landscape irrigation design that reduces by 50% the use of potable water beyond the initial requirements for plant installation and establishment."
"Each building shall further reduce the generation of wastewater by one of the following methods: The installation of water-conserving fixtures (water closets, urinals) or utilizing non-potable water systems (captured rainwater, graywater, and municipally treated wastewater
(recycled water)."
For materials to be specified for construction, the following is mandated:
- Select building materials or products for permanent installation on the project that have been harvested or manufactured in California or within 500 miles of the project site.
- Select bio-based building materials and products made from solid wood, engineered wood, bamboo, wool, cotton, cork, straw, natural fibers, products made from crops (soy-based, corn-based) and other bio-based materials with at least 50% bio-based content.
- Employ wood-based materials and products comprising at least 50% of a major building component, such as framing, flooring, or millwork, which are certified by one of five listed sustainably harvested certification programs.
- Use materials made from plants harvested within a ten-year cycle for at least 2.5% of total materials value, based on estimated cost.
- Use salvaged, refurbished, refinished, or reused materials for a minimum of 5% of the total value, based on estimated cost of materials on the project.
- Use materials, equivalent in performance to virgin materials, with post-consumer or preconsumer recycled content value (RCV) for a minimum of 10% of the total value, based on estimated cost of materials on the project.
- Use cement and concrete made with recycled products, fly ash, raw or calcined natural pozzolan, blast furnace slag (as a lightweight aggregate) .
- Select materials for longevity and minimal deterioration under conditions of use.
- Select materials that require little, if any, finishing.
- Select materials that can be re-used or recycled at the end of their service life in the project.
- Select materials assemblies based on life cycle assessment of their embodied energy and/or green house gas emission potentials.
Environmental and health-related items establish specific limits on VOC emission of materials used within the structure, as well as regulate ventilation, CO2 emissions, tobacco smoke, lighting, outside views, and noise transmission.
Additional recommended measures include:
- If feasible, disassemble existing buildings instead of demolishing to allow reuse or recycling of building materials.
- Utilize a Frost-Protected Shallow Foundation.
- Use pre-manufactured floor and roof systems to eliminate solid sawn lumber whenever possible.
I have been advocating most of these measures at www.greenhomebuilding.com for many years now, and it is heartening to see them being officially sanctioned. This is a far-reaching and well-considered attempt by California legislators to establish requisites for living sustainably. If there are going to be building codes, they might as well be green! Yeah California!
The Billboard Earthbag Project
00/00/0000, 00:00 | Green Home Building and Sustainable Architecture
The designers say: “Because most conventional sandbags are fabricated from polypropylene, they are very vulnerable to UV rays and quickly begin to deteriorate when exposed to the sun. Consequently, earthbag shelters need to be plastered to maintain their durability during extended use.The Billboard Earthbag Project envisions using billboard vinyl as an alternative material for earthbags. Polyvinylchloride (PVC) or vinyl, a virtually indestructible, UV-resistant material that cannot be incinerated because of the toxic gases it would emit, represents a substantial portion of the PVC in the world’s overburdened landfills. Because of its durability and imperviousness to the sun and other elements, billboard PVC is an ideal material for reuse.” “The reuse of billboard vinyl in earthbag construction mitigates the impact of global warming in two ways. Transforming this landfill-bound material into another useful product helps lessen landfill overflow worldwide. It also eliminates the need to protect earthbags from UV rays, resulting in more robust emergency shelters that can be used longer to lessen the human suffering caused by natural disasters.”
“As a visual concept, each billboard shelter stands as a symbolic gesture of sustainability. Beyond its environmental benefits, the strategy of reusing billboard vinyl visually recontextualizes the nature of billboards, which are symbols of mass consumerism and a pervasive form of visual pollution in our world. This concept does not seek to generate imagery, but instead appropriates existing commercial imagery as a metaphor for global recycling and reuse. Assembled together into a shelter, the earthbags create a dynamic and vibrant pattern of collaged images and text from around the world, dramatically suggesting a unified, international gesture of sustainability, hope, and humanitarianism.”
According to the jurors, they "were intrigued by this project as an example of ‘cradle-to-cradle’ design pertinent to the signage industry. Utilizing intrinsic qualities of billboard PVC—UV resistant and near indestructible—this concept proposes the creation of dwellings from recycled material and imagery. The idea takes the recycling of billboards, street banners, and print graphics—already employed by art museums in the creation of second-use products—to another level. Truly inventive!"
This all sounds pretty good, and might well work if the billboard material were cut and sewn into bags. One obvious disadvantage of the idea is that since PVC is toxic when burned, this would present a potential hazard to the occupants, but of course this is true of many modern building materials. PVC poses a great risk in building fires, as it releases deadly gases long before it ignites, such as hydrogen chloride which turns to hydrochloric acid when inhaled. As it burns it releases yet more toxic dioxins. Additionally, vinyl does outgas highly toxic VOCs over time. Fortunately most of this danger would have passed with the use of recycled signs, but this could also be an issue.
new fabrica shop in bologna, italy
00/00/0000, 00:00 | designboom weblog, design related news, reviews and previews
the lounge and bookshop areas of bologna's new fabrica store
after seven years of being located on via rizzoli, the bologna fabrica features shop has moved to another
historical part of city's centre at strada maggiore. designed by fabrica's young designers, valentina carretta
and sam baron, the atmosphere is low-tech and uses elements which are typically associated with
the construction industry: wooden boxes, concrete quarterdecks, pallets and electrical devices, alongside
other furnishings. the walls are decorated with hand-drawn graphics by marta teixeira.

wooden palettes are used to display products, with interactive clock by tomonaga tokuyama right
designboom snapshots: fabrica at milan design week 2008
sam baron: http://sambaron.blogspot.com
tokyo designers week 08: tukurite
00/00/0000, 00:00 | designboom weblog, design related news, reviews and previewskokuyo design group holds an annual workshop with student designers in japan called tukurite.
the workshop partners the student with in-house designers to create new product ideas for kokuyo.
products featured this year included jewelry, coasters, a tape measure and vases.

'instant pinhole jewelry' by sasaki taku
image © designboom


image © designboom

image © designboom

'sikisi craft' by okada kazuto
image © designboom

'sikisi craft' by okada kazuto
image © designboom
see turukite at tokyo designers week 2007
These Designers Have a Hard Time!
00/00/0000, 00:00 | Design Sojourn









