MTV or Music Television built its brand celebrating the new art form of the early 80s, the music video. It gave the music industry just what it needed, the eyeballs of a young generation to promote its product which it made a buck a disc for.

Fast forward several decades to the emergence of MySpace as THE music brand and you see a radically different notion of the role of music. Music is given away and streamed, the value of this is to provide exposure and shared advertising revenue for bands and record companies. The money is not made in the music, but in the merchandise and concert ticket revenue.

As Techcrunch told us in October.

"But today the labels have all but given up on DRM, and users can now play virtually any song ever recorded on demand for free. MySpace has created the first ecosystem that has a shot of producing sustainable revenue streams for artists based on advertising, merchandise and concert sales.

If it works, the next step is the fall of per-stream fees and download fees. Instead labels will see music consumption for what it really is - free marketing. Labels will compete to encourage song downloads and streams to move those songs up the charts, attracting premium advertisers, merchandise sales and sold out concerts."

What's interesting to see here is the role music has played as a glue to generate revenue for media companies, but the context of that revenue generation has changed over time.

It seems that MTV has lost its way as a brand with television no longer being the dominant media of the youth generation, music video dying as a form and the network shifting focus away from music to regular television shows.

Apple became the next brand to exploit and dominate the music channel with iTunes and the iPod, but the software was always just there to sell the high margin hardware. iTunes has now being panned by the critics for not keeping up with the times and Apple has a few other heavyweight players including Nokia trying to take a big share of the hardware business.

Another player is MySpace, who came out of the gate in October with a relaunched music service that achieved incredible traction. Just a few DAYS after launch, the brand streamed one billion songs.

At the recent Web 2.0 conference there was all kinds of speculation about the potential for an MP3 player to be launched by MySpace.

However, this isn't really the game anymore.MySpace's core competence is all about community and from day one its community has been focused on music. This is something that can't easily be copied and Apple, Nokia and Sony will struggle to make this happen. The story here is not about an iPod rival from MySpace, but instead the arrival of MySpace as a formidable media player in the new world of music.

Posted by Ed Cotton

A real treat today. I just received an email from Sara and David Sage, the owners of a modular house I helped them design back in 2004. They have been in the house for about 2 years now, and they are well moved in and at home. They shared many pictures of the house which I'm posting here.



A panoramic view of the Sage home interior.



Sara and David's big goal for this house was to bring it in for $100 a square foot, no small task in the expensive Los Angeles county construction market. But they had a plan, to do copious research on their own, to get the most value out of every consultant they used, and every vendor and contractor they engaged, they resolved to build the house modular, to source their modules from a market with much lower labor cost in Utah, and to complete a good deal of the work themselves as sweat equity. It was their dream to have a modern house and I must say they succeeded on every count. From finding the best materials and vendors, to researching planting material and submitting their own landscape plan for permitting, Sara and David did it all and tracked it in detail in their blog on LiveModern.com. It was a tremendous inspiration and people cheered for them every step of the way. Its hard to know how many other people they inspired to dig their heels in and pursue their own dream of a modern house.



When the work was done, well, almost done, and the smoke had cleared I believe Sara calculated that their cost worked out to about 114$/sqft. This was pretty remarkable at a time when there were literally dozens of prefab house start-ups trying to get traction. The lament was how everything was costing much more than expected, and much more than hoped. In that milieu of dashed hopes Sara and David fought and struggled to make their house happen at a cost that was a pipe dream for the rest of the market.



The house is a reasonable 1400 sqft, 3 bedrooms, with an open kitchen, living/dining, family room space, it really is a wonderful plan that lives much larger than it appears on paper. The modular units in different colors tell the prefab story. You should be able to orient yourself to the photos using the plan. The house site is unusual in that the back yard of the house is really at the side, so the front porch wraps around to the side, and that is the main back yard like space. The rear and other side have proximity to neighbors, more like a house typically has at the sides.
My favorite thing about the design is the three spaces you see in the photos - the kitchen, living/dining, and family room are each small square rooms that overlap at their corners, each space well defined, and very open to one another. It really walks the tightrope between open plan and discrete rooms. David and Sara brought a rough version of this floor plan to the table when they hired me, so they deserve the credit for its design, my role being more to refine, and adapt it to division into modules, and to resolve the plan into the 3d massing and window placement. It was truly a collaboration of the best kind. More photos in the browser below.

Technorati Tags: modern design, modern house, modular house, prefab house

As the climate crisis mounts and Arctic icebergs slip away, polar bears are suffering starvation, population declines, and drowning as they must swim further and further to find food. Seeking to raise awareness for the endangered species’ plight, ADDI Concepts has taken wildlife preservation literally by designing a life-vest for displaced polar bears struggling to stay afloat as their homes sink into the sea.

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If you’re a fan of modern prefab architecture and you’re raising rugrats, now you can get your little ones on the prefab mod action with the Mini Modern Prefab Playshed. Part Case-Study home, part play-house, the Mini Modern Prefab proves that kid’s design can be fun and sophisticated at the same time. Architect Ryan Grey Smith, known for his adult-sized Modern-Shed is bringing prefab to preschoolers with his Modern Play Shed, a smaller but no-less awesome version of his original design. Better than any treehouse or playhouse we’ve ever seen, it comes fully loaded with a sloped shed roof, dutch doors, 12 windows, and more.

READ MORE AT INHABITOTS >

California has adopted the nation's first statewide green-building standards, which will become mandatory in 2010. The new California Green Buildings Standards Code requires builders to reduce energy use by 15 to 30 percent beyond current standards and use more recycled materials. Some of the code will be mandatory, while other parts are just suggested. This is a significant recognition that energy and resource conservation is essential for the welfare of state residents, and hopefully this officially sanctioned consciousness will spread to other states.

These new codes include basic passive solar mandates: "When site and location permit, orient the building with the long sides facing north and south. Provide exterior shade for south-facing windows during the peak cooling season. Provide vertical shading against direct solar gain and glare due to low altitude sun angles for east- and west-facing windows."

For renewable energy, the codes says, "Use on-site renewable energy sources such as solar, wind, geothermal, low-impact hydro, biomass and bio-gas for at least 1% of the electric power."

For water conservation, the code says, "A schedule of plumbing fixtures and fixture fittings will reduce the overall use of potable water within the building by 20%, and provide water efficient landscape irrigation design that reduces by 50% the use of potable water beyond the initial requirements for plant installation and establishment."

"Each building shall further reduce the generation of wastewater by one of the following methods: The installation of water-conserving fixtures (water closets, urinals) or utilizing non-potable water systems (captured rainwater, graywater, and municipally treated wastewater
(recycled water)."

For materials to be specified for construction, the following is mandated:

• Select building materials or products for permanent installation on the project that have been harvested or manufactured in California or within 500 miles of the project site.
  
• Select bio-based building materials and products made from solid wood, engineered wood, bamboo, wool, cotton, cork, straw, natural fibers, products made from crops (soy-based, corn-based) and other bio-based materials with at least 50% bio-based content.
  
• Employ wood-based materials and products comprising at least 50% of a major building component, such as framing, flooring, or millwork, which are certified by one of five listed sustainably harvested certification programs.
  
• Use materials made from plants harvested within a ten-year cycle for at least 2.5% of total materials value, based on estimated cost.
  
• Use salvaged, refurbished, refinished, or reused materials for a minimum of 5% of the total value, based on estimated cost of materials on the project.
  
• Use materials, equivalent in performance to virgin materials, with post-consumer or preconsumer recycled content value (RCV) for a minimum of 10% of the total value, based on estimated cost of materials on the project.
  
• Use cement and concrete made with recycled products, fly ash, raw or calcined natural pozzolan, blast furnace slag (as a lightweight aggregate) .
  
• Select materials for longevity and minimal deterioration under conditions of use.
  
• Select materials that require little, if any, finishing.
  
• Select materials that can be re-used or recycled at the end of their service life in the project.
  
• Select materials assemblies based on life cycle assessment of their embodied energy and/or green house gas emission potentials.

"Provide readily accessible areas that serve the entire building and are identified for the depositing, storage, and collection of non-hazardous materials for recycling, including (at a minimum) paper, corrugated cardboard, glass, plastics and metals."

Environmental and health-related items establish specific limits on VOC emission of materials used within the structure, as well as regulate ventilation, CO2 emissions, tobacco smoke, lighting, outside views, and noise transmission.

Additional recommended measures include:

• If feasible, disassemble existing buildings instead of demolishing to allow reuse or recycling of building materials.
  
• Utilize a Frost-Protected Shallow Foundation.
  
• Use pre-manufactured floor and roof systems to eliminate solid sawn lumber whenever possible.

The code also identifies site improvements including bicycle storage and designated parking spots for low-emissions vehicles.

I have been advocating most of these measures at www.greenhomebuilding.com for many years now, and it is heartening to see them being officially sanctioned. This is a far-reaching and well-considered attempt by California legislators to establish requisites for living sustainably. If there are going to be building codes, they might as well be green! Yeah California!