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Bernardes + Jacobsen - CF Residence
00/00/0000, 00:00 | Modern Residential Design
Steeling the show - Blessed with a great plot and open brief, a lightweight, transparent, horizontal building, was what the architects Thiago Bernardes and Paulo Jacobsen designed.

Overview & Plot
Located on a plot in the picturesque condominium Portogalo in Angra dos Reis, Rio de Janeiro, Paulo Jacobsen and Thiago Bernardes wanted to accommodate a large family retreat taking full advantage of the plot and its location. The challenge was how to minimise the buildings impact from roadside - difficult with such a large house.
Departing from traditional Brazilian wood or brick structures the house employs steel to span the vast openings that connect all rooms to the views below.

The svelte steel corner pillars provide minimal interruption to the open plan dining and living area of the ground floor. In summertime (almost constant in Angra dos Reis) the glass panels dividing this area up slide away to provide an enormous expanse of shade.
Half way up the façade, and providing elevated viewing to the bedrooms are two outdoor balconies of Peroba wood, these break up the stark white of the lower level and the surrounding steel structure. The wood is also used throughout the second level interior, and as a lining the the vast roof span.

Continuing to the roof level, tropical storms and heavy rain, common in the early part of the year in Rio de Janeiro are caught by large glass overhangs, which still let light through to the bedrooms. The glass also blurs the connection between the roof’s reflecting pool, paved with green ceramic tiles, imitating the colour of the inlet and sea beyond. The same applies to the pool on the terrace, which seems to fall into the sea. This camouflage, and the fact that the house is set into the hillside at the rear, reduces its size, as to the thin steel structures, elongating its horizontal structure. It’s only from below, backstroking in the pool that the house’s true size is revealed.
Layout
With the entire ground floor dedicated to the pool, dining and entertaining, the upper level provides the entrance and 4 bedrooms with en-suite bathrooms. Originally two giant bedrooms, the sets of two our housed either side of the atrium over the pool. As you enter the residence through its large dark wood doors, the bedrooms act as blinkers, focusing the view out to the water beyond.
A small seating area between allows you to contemplate, and perhaps acts as a formal arrival area. From here, “grand” staircases head both inside (left) to the living room, and outside (right) to the pool area (Bernardes + Jacobsen are renowned for impressive staircases).
The Result
Now complete in a 4 bedroom layout, this family retreat seems to have all one needs for a relaxing weekend. The thin steel structure and stretched horizontal roofline give it the appearance of a lightweight marque or stretched canvas roof. A seaside camp that mirrors the water beyond. Yet, from within, there is no doubt that this house is: permanent; modern and luxurious; and will provide a great weekend spot for years to come.

Plans

Architect/Designer:
Bernardes + Jacobsen
Client: Carlos Firme
Construction: February, 2001 – December, 2003
Materials: Steel structure, stone, wood, glass and Ceramic tiles
Built area: 1024m2
Plot: 2000m2
Information courtesy of: Bernardes + Jacobsen
MODERN VANCOUVER part I
00/00/0000, 00:00 | GAILE GUEVARA

New-crete
00/00/0000, 00:00 | Green Home Building and Sustainable ArchitectureI have a patented product of lightweight cement called new-crete. New-crete is designed to form millions of air bubbles when cured. This makes new-crete 50% lighter and stronger than regular cement and 35% lighter and stronger than lightweight cement. It is also 30%-40% cheaper than regular cement. It has an R-20 insulation value with a 9-inch thick wall. It is nontoxic and not corrosive and it floats.
- Price: regular cement , $125 per cubic yard; new-crete, $75 per cubic yard
- It has the ability to shed water with a .5 mm saturation point. this will prevent water seeping into it and freezing causing cracking.
- The ingredients to make New-Crete are readily found around the world and are in no danger of being depleted.
- New-crete can be formed into any object. We have the designs for walls, drywall, floors, shingles, stairs, window frames, cupboards, bricks, doors ect....we can make a whole house from the bottom up using only New-Crete
- It can be painted, or laminated with wood panels, ect.
- It can be nailed into and not crack.
Once this is up and running we can start supplying the world with better, cheaper homes. The plans for the prototype home is for a regular box style home. The next step will be to make in-ground and underground domes that are storm proof. They will also be cheaper and strong than regular homes with revolutionary designs...100% self sustainable.
The Canadian north (native reserves) are in much need for about 35 000 new homes as the old ones are in 3rd world condition.
So I know this will be better for everyone, especially the trees. This will change the world. All I need to do is find $150 000 to get it started. I see many people with lots of money (US government spending trillions on war) and the Canadian government also spending money on war ect...the will to change the world is the first key; money will then come naturally.
I believe we must start using other building materials instead of trees before they are all gone. If interested you can contact Matthew Smyth at infiniteearthdesignATyahoo.ca or visit his website: www.InfiniteEarthDesign.com
Bits 'n' Pieces
00/00/0000, 00:00 | FUTURE HOUSE NOWThe wonderful blog DO Research has closed shop - it is already missed. The upside is they've bought land and are building a Flatpak. I am wildly jealous!
Read the story behind the sea container Holyoke Cabin on the Hive Modular blog. So cool.
Skinny Japanese Houses on eye candy (via Things Magazine). Only in Japan [sigh].
The amazingly hip Alan Family Happy New House is complete. Check it out in The New York Times. It turned out just like the renderings - very, very cool. It shows you just how much you can do with a remodel.
I just picked up a good book, Small Eco-houses. Loaded with interesting, green, modern homes from all over the world. Two thumbs up!
PREFAB FRIDAY: The Spoorhouse
00/00/0000, 00:00 | Inhabitat
We often see new home designs at Inhabitat that incorporate advanced technologies, reduce energy use and provide a healthy and safe living environment, but we really enjoy seeing home designs that have been vetted in competitions such as the Lifecycle Building Challenge. This annual competition, in its 2nd year and sponsored by well-known organizations such as the EPA, AIA, Building Reuse Association, Southface, and West Coast Green, is a challenge to design buildings with several points in mind: incorporate local building materials, consider the whole lifecycle of building materials, reduce the overall embodied energy and greenhouse gas emissions from materials, use innovative and creative strategies, and reduce environmental and economic costs. The 2008 winner of this contest for Best Residential Design was the Spoorhouse, by Benno van Noort of Van Noort Designs, LLC.
MoCo Submissions
10/07/2008, 09:07 | MoCo Loco
+ The Home Duvet by Dutch by Design features the print of a cardboard box: 30% of the gross profits from the sale of this duvet go to a charity for homeless young people.

+ When you want to take the delights of chocolate up a notch, why not use a Chocolate Presentoir by NZE Design?

+ Antrepo's Time Tuner is an alarm clock with an mp3 player. Watch time slide on by.

+ Etienne Meneau continues his marriage of sculpture and oenology with the latest in his series of borosilicate wine decanters, but this time he presents a glass called Petit Coeur (Little Heart).

+ Iceland's Magneat is a new way to keep headphone wires under control. Adjust the wires to the right length and fasten the magnet to your clothing.

+ Japanese architect Sato Matsuda most recent chairs, Japan Mornings, look like a cross between chair and table.
MODERN DAYBEDS
00/00/0000, 00:00 | GAILE GUEVARA
MERIDIANI - belmondo dormeuse day bed available through SPENCER INTERIORS
Dimensions (86.47" x 34.25" x 30.7"H)
$4,772.00 CAD fabric category C

MAXALTO - #9950 Apta Collection day bed available through INFORM INTERIORS
Dimensions (78.75" x 29.5" x 25"H)
Pricing on this piece in fabric ranges from $4307 to $6164.
B&B and is net priced – which means the discount is already built in to the pricing.

CASSINA - MISS daybed available through ITALINTERIORS
DWR - Havana sofa bed available through DESIGN WITHIN REACH
Dimensions (88.5" x 39" 24.5" H Arm H 20.5" Seat H 13") $3,300 USD in oatmeal or brown.


Sourcing the perfect seating for home-office guests
MODERN Challenge: Dual-purpose design in single-room space.
When it comes to having an office / den that can also accommodate home visitors, there seems to be limited choices in comfort and style at an affordable value.
I'm working with a lovely couple of young professionals who have requested additional seating that can easily be converted into a bed in their office. When not being used as a guest room, the sofa bed could provide a place to sit down for casual business conversation while the other is sitting at the desk.
From what I’ve discovered, most pull-out sofa beds are rather uncomfortable. I also find it hard to convince a client to invest in a piece of furniture that is more gimmicky than functional. I always say that if you are choosing to add furniture to your collection, go for comfort and timeless style in small spaces.
MODERN Solution: Chaises and day beds that are classic, timeless, multi-functional (without the gimmicks), and most importantly – comfortable!
4occhi glasses by giullo iacchetti at aspesi 1910 store
00/00/0000, 00:00 | designboom weblog, design related news, reviews and previewsaspesi 1910 store in milan.

4occhi is a pair of glasses with four lenses that can be customized according to individual needs.

image © studio foto iacchetti

aspesi 1910 store
more:
http://4occhi.it
745 Navy For Sale [sigh]
00/00/0000, 00:00 | FUTURE HOUSE NOWThe luscious 745 Navy is on the market. Here are a few pics from the real estate site Curbed LA, and a few more from The Value of Architecture - Los Angeles, a site that showcases architectural properties with the goal of raising awareness of the value of good design. For the best pics, though, check out this excellent slide show from Bulldog Realtors.




745 Navy is a bright and breezy little bungalow of just 700 square feet. It's clean and casual. Just look at that translucent wall! Amazing! I just love that. I also like the concrete floors, the funky carpet treatment in the bedroom, and the fact that it's a remodel of an existing home. It's the kind of place I can easily imagine myself living in.
However, it's not quite the kind of place I can imagine my wife and two kids living in with me, although apparently there's an existing, approved plan for a two-story addition! But for now I think I'll just have to be impressed with it's sunny, groovy design and store away a few ideas for another day.
London Design Festival: New Designers Selection
10/07/2008, 12:54 | MoCo Loco
The New Designers SELECTION was an exhibition of work by 50 young designers who were selected from the New Designers event in July. Held at the Village Underground in Shoreditch, this show featured a variety of furniture, jewellery, accessories and lighting. There were colourful (and cheeky) ceramics from Michelle Wood, a salute to the monarchy by Faye Power, and intricate work from Rebecca Smye-Rumsby. Elena Fleury-Rojo's glass pieces were a combination of frost and shine, and Rachel Postlethwaite's layered cubbies provided unusual modular shelving options. More after the jump, along with work from Lizzie Thomas, Katie Merrick and Mira Horn.
A Buddhist Temple Built from Beer Bottles [Clipping]
11/06/2008, 12:28 | Land+Living: Modern Lifestyle + DesignMy Thoughts on Greg La Vardera's "Our Re-Modern Movement - The Tipping Point?"
00/00/0000, 00:00 | FUTURE HOUSE NOWI had always been interested in homes. I always dreamed of something better and more exciting than the standard fare of suburban cul-de-sacs, though I wasn't totally hooked on modern yet. But when I saw this cover, with a real family in a cool-ass house, it was like a lightning bolt. I can't tell you how badly I'd like to live in a Flatpak. It's one of the top three contenders for me. It just fits me and my family so perfectly. When the time finally comes to really build a new home I will be giving them a call to talk.
It's funny though, how "weird" most people think modernist homes are. My mother said "you want to live in a white box?" with a look on her face that was pure disbelief. Talking houses with some neighbors I could detect their nervous smiles when I mentioned concrete and steel, as in "uh, okay, sure, as long as it's not next door to my house." And look at the real estate markets. That's all you need to know. You don't see a lot of developers building modernist spec homes. Just pick up a real estate magazine and thumb through it for a minute. How many cool modernist homes will you find in the listings. Maybe one or two in a hundred page book. And they're mostly really big, expensive houses, probably built in the eighties after watching too many episodes of Miami Vice. Good, simple, modern homes for real families are hard to come by. Your best bet is a fifties ranch. Even those are a minority in the market compared to the grand total of everything else.
But I think Greg is right. This is the right time. Dwell has been so successful that some other similar publications have started to appear. Blogs like mine are popping up like daisies. Sarah Susanka's "Not So Big House" movement has a lot of followers (because it makes a lot of sense). Or consider John Brown's Slow Home Movement. And green is suddenly king. People finally realize that their choices have a real impact. Now is definitely the time of Less is More, and modernism fits that bill perfectly.
Probably the biggest helper in all of this, in my opinion, is going to be the bursting of the real estate bubble. I say that for one simple reason: it will make people change their view as to what their home really is - a home to live in and not an investment to make a fortune off of. I really believe that people won't/can't build what they really want because they are too hung up on resale value and growing massive equity. I don't know if this attitude caused the housing bubble or vice versa, but either way they combine to create an effect where the resultant high cost of housing distorts our views, closes our minds to new ideas, prices lots of people out of the market for a good home, and places too much power in the hands of developers, not in the hands of consumers where it should be. And so, here we are. With the bubble busting and home prices correcting I think we may also see home buyers making very different decisions about what they want to live in. I know this is the case for my wife and I, and I hope, at least, that this is the case for others.
It's definitely time for America to focus its attention on things like better homes, greener communities, reliable energy, even better communications technology, education and health care. These are the things that make up the infrastructure of this country. We won't have to worry about foreign threats for long if we allow ourselves to fall apart from the inside.
This whole country is at a tipping point, or near one. Modern homes are just a tiny, tiny part of that. We can choose a better way to live without giving up all the really great things we already enjoy.
Better living through design. Work smarter, not harder. Find the holistic solutions.
We can do it.
Animation of Slussen by BIG and NOD
00/00/0000, 00:00 | David ReportHere is an animation of the proposal for Slussen in Stockholm by BIG Architects of Copenhagen, Denmark, and NOD Landscape Architects of Stockholm, Sweden. By moving the public program towards the most attractive place, and integrating the heavy traffic under the cover of a public square, it is possible to regain the waterfront, and at the same time connect the city parts around Slussen. The edge towards the water is terraced to provide day light to the public and commercial spaces behind.
See the original post about the Slussen project.
Andra bloggar om: arkitektur, stockholm, slussen, stadsplanering, bjarke ingels
Trend: Health Phones
00/00/0000, 00:00 | CScout TrendBlog
At this year’s Wireless Japan Expo, Fujitsu and NTT DoCoMo debuted some new RakuRaku (easy easy) handsets made for aging users who are concerned about their health and want to keep both good records and good communication with health care professionals.
With the F884iES users can place their fingers over the camera lens, which can determine their heart rate simply by scanning minute movements. This information, along with that from the built-in pedometer, can be input into a personal “health diary”.
Read the rest of the post at the CScout Japan site.
Trend: Perkier Packaging
00/00/0000, 00:00 | CScout TrendBlogConsumer packaged goods makers enhance product designs with practical twists.
Always on the lookout for new ways to interest customers, packaging designers have found ways to enhance the pack’s contents, by using it to chill or make its contents more flavorful. No longer competing on aesthetics along, the new designs give customers a practical reason to opt for the packaging.
Cases
Fruit Stickles
Trying to help customers find new ways of getting their five a day in a less monotonous way, Fruit Stickles are skewers infused with a cinnamon or tropical flavor. The company has refrained from adding sugar to its recipe to attract a health-conscious customer base.Robero Cavalli for Coca Cola Light
Enhancing its contents in a fashion sense rather than a functional one, these limited edition Roberto Cavalli designs have been commissioned by Coca Cola Light (Diet Coke). 100,000 bottles of each animal print will be released, bringing a sense of exclusivity, fashion and collectability to a readily available commodity.Burn Energy Drink
Coke’s Burn Energy Drink, currently available in Europe, offers a can with a unique re-sealable top. A plastic cover can be twisted into place, with a design that is based upon the packaging of salt and other spices. With new energy drinks being constantly introduced, Coca Cola is adding special packing features to separate themselves from competitors.Kyo No Matcha
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the extra mile with its Kyo no Matcha. With a twist of the air-tight cap, 1.4 grams of traditional Kyoto matcha (high-grade green tea) is released into the mineral water below, creating a serving of fresh (yet instant) tea with no added chemicals or preservatives. At ¥5,280 ($52) for a case of 24, Kyo no Matcha is nearly twice the price of regular bottled teas, but certainly within the acceptable range for products billed as healthy and natural.
Trend Impact
These products may not revolutionize the food industry, but they could inspire new approaches to packaging, putting the customer in control of the final stage of preparation before the product is consumed. It’s also possible this trend could inspire food wraps infused with certain flavors or cling film that absorbs certain unpleasant odors or bacteria.
Event: Open Web Asia 2008
00/00/0000, 00:00 | CScout TrendBlog
On October 14, 2008, in Seoul, Korea, the Open Web Asia 2008 conference will gather web industry leaders from across Asia, as well as the US and Europe. The day long event focuses on the theme of “The Social Web.” Speakers include Shusaku Maruko (General Manager, Corporate Strategy Department, FeliCa Networks,) Jean Min (Communications Director, Ohmynews,) Loic Le Meur (Founder and CEO, Seesmic.com,) Arthur Chang (VP of Sale, Alibab.com,) and Jason Calacanis (CEO Mahalo.) As well, Korean tech blogger, writer, and CScout consultant, Taewoo Danny Kim, will also speak.
The combination of executives, entrepreneurs, and venture capitalists is going to explore how social media is evolving on the international, regional, and country stage. The event is the first pan-Asian web technology industry conference of its kind.
holiday fair map
00/00/0000, 00:00 | Design*Sponge


these maps are by uk artist chris kenny. i think they are stunning. the detail blows me away. i made a google map with the fairs i covered this week (+ others that were mentioned in the comments and emails i received.) this map is open to be edited by anyone, so go ahead and add fairs from your area to it. (you need a google account to add fairs to the map but anyone can view it.)
i’d like to thank grace for having me here in this space. highlighting these fairs, artist’s & diy projects has been such a thrill. my aim in promoting these fairs has been to encourage people to check out their local holiday fairs for your gift buying needs. these events are really fun to attend. usually there is music, food, sometimes workshops, and of course truly unique holiday gifts. these tough economic times are forcing everyone to cut costs this holiday season. i believe supporting your local economy, and artists is always a good place to put your money + there are always some incredible deals to be had at these shows. this season if you’re in the chicago/milwaukee area i’ll be selling here, here, and here. stop by and say hi. i love meeting people at these fairs because i’m usually holed up in my studio all day chatting with my cat (no joke). for more info about what i do you can check out my shop, blog & flickr. happy holidays!
good is the new lifestyle choice
11/03/2008, 16:39 | Influxinsights"What does “good” mean to you? For some, the word may inspire visions of helping a homeless person find shelter for a night. Others may think of global warming and chant the mantra, “reduce, re-use, recycle.” Or, maybe your mission isn’t to save the world, and it simply connotes a positive fun attitude.
Joie de Vivre Hotels’ identity as a socially-conscious company inspired us to design this SOMA hotel with all these good intentions. From beds and headboards made from locally reclaimed wood to glow in the dark messages, our guests will discover that we are good with a lighthearted twist."
Is it smart to lead with Good or to build Good into everything you do?
Should Good be half-hearted?Should Good by light-hearted?
Answers please on a postcard or in the comments section.
Posted by Ed Cotton
new: coe and waito
00/00/0000, 00:00 | Design*Sponge
alissa and carly at coe and waito have launched a beautiful new series of ceramics. their existing collections have been smash hits and i have a feeling these pieces will be welcomed with the same enthusiasm. i love their coral vase (above) and the sweet scalloped bowls below. they would both be perfect for holiday gifts and they’re all between $56- $200 so there’s something for everyone. click here to check out their new collection and place and order.
HOUSE kn by Kochi Architect's Studio
00/00/0000, 00:00 | FUTURE HOUSE NOW
Nice treatment of parking space too. My pet peeve is nice homes ruined by ugly attached garages and bad driveways. HOUSE kn gets it right.
Via the girl in the green dress. It's a wonderful design blog, so please do click over and take a look. You'll be delighted.
Image credit - Kochi Architect's Studio site.
MODERN VANCOUVER - part 2 (Life in Gastown)
00/00/0000, 00:00 | GAILE GUEVARA


WELCOME - TANYA SCHOENROTH
00/00/0000, 00:00 | GAILE GUEVARA
I just wanted to send a warm welcome to a dear colleague and friend, Tanya Schoenroth, who recently launched her new website. I'm looking forward to collaborating with an amazing talent in the coming year to help bring fresh new modern ideas to a growing market of sophisticated buyers and home owners. Like me a modern dog lover, we send our best to all of you for the holidays!
Kermit the Frog on Design Management
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :If you’ve ever wondered what it means to work at the intersection of Managers and Designers than you should watch this great video clip! … after all I was wondering the other day which Muppet character would best characterise a Design Manager!? Any ideas?
found via Dan Roamnothing design group at experimentadesign amsterdam 2008
00/00/0000, 00:00 | designboom weblog, design related news, reviews and previews
a detail of one of the flying fish
image © designboom
just an update from experimentdesign amsterdam 2008. nothing design group, who just participated in
designboom's tokyo mart were also participants of the urban play exhibition which was part of experimentadesign.
the group of young korean designers, directed by koo jin-woog, presented 'fish in the sky' as their contribution
to the exhibition. along the IJ riverfront, transparent wind vanes in the shape of fish, were attached to flag poles
and soared above. the fish were meant to be a school of dutch herring, with the flag poles acting like
fishing rods, which have caught the fish swimming through the sky.

the fish are meant to be a representation of dutch herring
image © designboom

image © designboom

a member of nothing design group preparing one of the fish
image © droog design

fish flying high along the IJ riverfront in amsterdam
image © designboom
droog design: http://www.droog.com
urban play: http://www.urbanplay.org
experimentadesign amsterdam: http://www.experimentadesign.nl
Modern North
00/00/0000, 00:00 | FUTURE HOUSE NOWI've never been to the Twin Cities but it occurs to me that most of my favorite modernist architecture and related firms and websites are based there:
DO Research - A favorite Minneapolis-based modernist blog
rosenlof/lucas - the hippest modern landscaping duo going, with a cool blog to boot
Alchemy Architects - you cannot resist the appeal of their weeHouses
Flatpak - I drool over these Eamesish beauties
City Desk Studio - recently in Dwell, awesome Skyway Retreat
Bark Design - I'm in love with Doris
Hive Modular - The B-Line is an instant classic modern prefab
What is it about Minnesota????? So much good stuff is coming out of there right now. It makes me want to move. I think a weekend trip to finally see the Twin Cities is in order.
3030 House - light framing has begun
00/00/0000, 00:00 | LamiDesign Modern House Plan Blog
Just a quick update with new photos in a browser after the link below.
Visit the 3030 House flickr group to see all of the photos forwarded by the owner.
Technorati Tags: 3030 House, ecosteel, modern design, modern house, prefab house
designboom contemporary: tadao ando retrospective exhibition
00/00/0000, 00:00 | designboom weblog, design related news, reviews and previews
punta della dogana renovation, venice, italy
image © tadao ando architect & associates
'challenges: faithful to the basis' is an exhibition that attempts to give an overview of ando's 30 years
as an architect, focusing on the various types of places he has designed over the years. 10 or so projects
undertaken in osaka, kobe, tokyo, venice, abu dhabi, mexico and bahrain which were completed under
different conditions, project durations, scales and programs are all featured in this retrospective exhibition.
punta della dogana renovation, venice, italy
image © designboom
see the designboom article:

tadao ando retrospective exhibition
My Take On Design Leadership
00/00/0000, 00:00 | :: Vol. 2: the design management weblog | by ralf beuker :
Again one of these posts I would have wished to have written myself ;-) Anyway I’ve skim read Kevin McCullagh’s posting on the Core77 Design Blog just before leaving to The Hague last week. Fortunately Kathryn Best reminded me on Kevin’s posting after my return a week ago!
What I like about Kevin’s post is his approach to assemble a sort of list of patterns he has observed when it comes to describing the term we love so much these days: ‘Design Leadership’. What I like in particular about ‘pattern recognition’ in general and this is also a reason why I like Kathryn’s book on Design Management is that it is not aiming for categories and definitions academia is looking after like: ‘right-wrong’, ‘good-bad’ or ‘truth’ in general.
While I will give my very own definition or better ‘description’ of the term later on I’d like to point to the four questions that have triggered Kevin’s article:
1.) What makes a design leader?
2.) Do they have to be designers?
3.) Who is leading whom?
4.) And to where exactly?
A point where I do disagree with him is clearly addressing question 2 as I don’t think that ‘Design Leaders’ necessarily need to be designers themselves. Let me try to explain this by referring back to the photo (or collage) I’ve assembled and which you see in the upper left corner. The picture in the lower right corner is taken from Kathryn’s book and illustrates quite well the three areas of responsibility of a Design Leader, a Design Manager and a Designer as those people in organisations who ‘Define a Vision’, ‘Manage the Process’ and ‘Create the Content’.
While on one hand I think that this ‘classification’ is helpful for better understanding the very often unclear terms I do think that on the other hand they are too discrete. Apparently a Designer or Design Manager can only remain in their category and won’t be able to embrace all of them at the same time. In contrast according to my understanding of a ‘Good Designer’ she/he must be able to address all those levels in order to ‘thoughtfully design’.
Therefore and in order to make the model more flexible I’d want to refer to one of the originators of the term ‘Design Thinking’ namely Roger Martin. You see his latest book ‘The Opposable Mind’ pictured in the upper left corner of the collage. Then replace ‘Design Leader’ with ‘Design Thinker’ and let ‘Design Leadership’ embrace all three functions ‘Design Thinking, Design Management and Design’ and you have a more flexible framework that communicates the key message: “Only if you’re good at all disciplines: ‘Thinking, Managing and Designing’ you are a ‘Design Leader’!
Accordingly this perspective also implies that one person will have a hard time to act as a ‘Design Leader’ since this would imply that all functions would need to be addressed by her/him alone. Even though for example the success of Apple Computer these days might appear as the single effort of Steve Jobs it is for sure the joint effort of many more (needless to mention Jonathan Ive).
Furthermore I do think that it is somehow anachronistic to believe that (in the competitive business landscape of these days) that individuals are still able to dominate; even though I admit that we tend to have a fascination for these sort of ’single heroes’.
Instead ‘Design Leadership’ according to my perspective above recognises that it is something that needs to be achieved collaboratively as a joint team effort of various ’specialists’. So the answer to Kevin’s question No. 2 definitely is: No, because only teams as I’ve described them above can effectively handle various functions from several disciplines with ‘Design Thinkers’ as the category most likely to embrace people from non-design disciplines.
What do you think? Is this something Kathryn/We shall adopt for the future?










