Dear Blog: Happy 5th Anniversary!

As the summer vacation period is starting soon I’d thought I celebrate and share the 5th anniversary of this blog a little bit earlier than scheduled with you. If you have a closer look at the ‘Full Archive’ section of this blog you will notice that e very first posting is dated 29. July 2003! Wow ;-)

After all in the very first posting (still written in small caption only; huhu fancy ;-) I’ll give credit to Lawrence Lee (back in 1997) who inspired me to do a regular publishing service on the web for the Design Management community as well.

However if I carefully remember how it all started I must admit that it has been more or less a technical coincidence that ‘Vol. 2: design-management.de‘ emerged: I’ve simply played around the other day with a piece of software called ‘Movable Type‘ and after a long night’s playing I succeeded to have this software installed on my hosted webserver. And most important: It worked ‘Hello World‘ :-)

From there the whole thing slowly developed into a tool for making my life as a teacher & lecturer for Design Management far easier. And still today many people ask me what to read or surf and ever since it simply takes a URL to point them to this blog and hopefully address their question in one or the other posting.

For sure the blog also emerged into a means to brand myself and raise my voice in the mist. What I’ve also learned however was that the often advertised ‘conversation‘ for most of us bloggers is a sort of ‘myth’ ;-( the blogosphere is not too different from the rest of the web and people on the web (as in real life) rather like to ‘lurk‘ than to ‘invest’ in a conversation. However please do not misunderstand this as a negative criticism, on the contrary: It’s not! It is simply helpful to keep this fact in mind in times of demotivation when you wish someone would clap on your shoulder and tell you how brilliant your postings are ;-) So yes, blogging also taught me to remain humble and appreciate & respect the fact that people are visiting this blog and spend their precious time on reading my musings.

So some of you might be interested in who else and how many are visiting this blog. Well that’s hard to measure for several reasons. While the web provider statistics report visitor numbers between 35.000 - 40.000 per month (personally I love that number ;-) Google Analytics reports some 100+ quality visitors per day on average (which is still fine for a niche topic I think). Visitors tend to come from across the globe and I think Tibet or Nepal belong to the very few countries that haven’t been logged yet ;-) The majority comes from the US as well as Western Europe, but this varies also depending on the country/institution where I’ve lectured last ;-) After all an interesting side note is the fact that more visitors come from Asia (China, India, and South Korea at the lead) as well as the Far East like Saudi Arabia for example!

So the fact that visitor numbers increased from 10/month in July 2003 to more than 10×10 per day is a good motivation to continue. However one of the key moments that made me think was at a DMI conference back in 2006. While sitting at lunch with a bunch of Design Management professionals both from academia and practice one commonly acknowledged ‘authority’ (at least by the grey hair community mostly in the academic domain) asked me: “Why do you waste your time writing for free on this blog?”. My spontaneous reply has been: “Do I also ask you: ‘Why do you waste your time writing Books?’” Needless to say that the quality of our relation ever since has decreased slightly ;-) After all I’ve learned to live with that.

Let me close this posting with a short anecdote that is linked to the picture above: For the recent inauguration in The Hague the panel members have been kindly offered the opportunity to display any book or paper they have written on a table in the reception hall. Since most of my writing on Design Management has taken place on the web (blog postings as well as guest comments on other blogs) and not on paper I’ve had a hard time to raise attention in the concert of publications on the table. Therefore my (graphic design) wife has been so kind to make a display for me that triggers visitor’s attention and points to this blog (have you noticed the ‘laurel wreath’ she has made ;-). While I can’t prove a correlation I can confirm that visitor numbers have increased slightly for the last couple of weeks ;-)

So, thanks for accompanying me over the last 5 years and I hope you hang out with me virtually or physically from time to time! Feel free to spread the information that there is a blog out there on Design Management and drop me a note whenever you like to: blog (at) design-management.de. Thanks!